Kanye West Merancang Sepatu Yeezy Wave Runners dalam 48 Jam

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Sneaker Adidas Yeezy Boost 700 "Wave Runners" (Dede Sopatal Mauladi/Skor.id).
Sneaker Adidas Yeezy Boost 700 "Wave Runners" (Dede Sopatal Mauladi/Skor.id).

SKOR.id – Kemitraan antara Kanye West dengan Adidas yang sangat sukses terhenti pada Oktober 2022 lalu, menyusul pernyataan antisemit yang terus-menerus dari sang artis tersebut. 

Hal ini mengakibatkan jatuhnya bisnis bernilai miliaran dolar AS yang dibangun oleh serangkaian perubahan desain industri sepatu kets. 

Salah satu di antara desain tersebut adalah Adidas Yeezy Boost 700 "Wave Runners", yang merupakan terobosan Kanye West ke dalam subkategori Dad Shoes (sepatu ayah). 

Model ini, khususnya dengan warna utama, secara luas dianggap sebagai keluaran Adidas Yeezy terbaik yang pernah dirilis Kanye.

Adidas Yeezy Boost 700 "Wave Runners" membuat pengungkapan baru tentang proses yang mengarah pada produk yang lebih mengesankan.

Saat wawancara dengan Kanyesposts beberapa waktu lalu, legenda desain Steven Smith mendiskusikan pengerjaan Adidas Yeezy Boost 700 "Wave Runners" yang melibatkan Kanye.

Smith mengungkapkan bahwa sepatu tersebut tercipta hanya 48 jam setelah sang desainer yang juga dikenal sebagai musisi rap itu membuat sketsa.

"Setelah 48 jam, pada akhir pekan, muncullah sepatu Wave Runner itu. Proses penciptaan bersamanya sungguh ajaib," ujar Smith, memuji kinerja Kanye West.

Smith, yang dikenal sebagai "Godfather of Dad Shoes", mengaku terkejut dengan visi Kanye untuk Yeezy Boost 700.

“Saya tidak tahu apa yang dia minta saya lakukan karena (Yeezy Boost) 350 baru saja diluncurkan,” Smith menuturkan.

“Dan itu telah menentukan arah baru. Satu potong, rajutan, sederhana, minimalis,” Smith menambahkan. 

“Dan dia meminta saya melakukan hal ini dengan semua bagian ini dan lapisan luarnya yang kuno dan midsole yang sibuk," kata Smith.

Sekadar flashback, Adidas Yeezy Boost 700 diluncurkan seharga 300 dolar AS (sekitar Rp4,6 jutaan) pada November 2017. 

Beberapa pengisian ulang dikabarkan akan menyusul, beserta variasi V2, V3, dan MNVN. 

Adidas terakhir kali menyediakan sepatu tersebut pada Agustus 2023. 

Ketika itu, perusahaan sportswear asal Jerman tersebut mencoba menjual sisa stok Yeezy untuk menutup sebagian uang yang hilang akibat penghentian kemitraan dengan Kanye West

Rencana tersebut dihentikan pada bulan Oktober 2023 lalu dan ada keyakinan bahwa Adidas mungkin tidak akan pernah selesai menjual sisa sepatu Yeezy-nya.

Source: complex.com

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