Kanye West Tunjuk Gosha Rubchinskiy sebagai Kepala Desain Yeezy Baru

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Paska putus kontrak Kanye West, Adidas jual sisa stok Yeezy. (Rahmat Ari Hidayat/Skor.id)
Usai putus kontrak dengan Adidas, rapper Kanye West tetap lanjutkan eksistensi Yeezy. (Rahmat Ari Hidayat/Skor.id)

SKOR.idKanye West tidak hanya dikenal sebagai rapper maupun pencipta lagu. Ia juga merupakan fashion designer ternama dengan merek andalannya, Yeezy.

Belum lama ini Kanye West membuat pengumuman besar untuk Yeezy melalui postingan dalam akun X resmi miliknya, @kanyewest.

Rapper berusia 46 tahun itu menyatakan dirinya baru saja merekrut pakar mode asal Rusia, Gosha Rubchinskiy, sebagai Kepala Desain Yeezy yang baru.

“Kedatangan desainer legendaris Rusia ini di Yeezy, merek global terkemuka di bidang musik dan mode, merupakan tonggak sejarah dalam desain fashion,” demikian pernyataan resmi West.

Track record Rubchinskiy dalam hal kolaborasi memang mentereng, di antaranya mencakup kolaborasi dengan merek-merek ternama.

Sebut saja merek-merek seperti Burberry, Dr. Martens, dan Levi's. Rubchinskiy juga memiliki label fashion Eponymous yang didirikan pada tahun 2008.

Desainer berusia 39 tahun ini juga pernah bekerja sama dengan Adidas dalam berbagai proyek.

Termasuk meluncurkan koleksi pakaian Adidas tahun 2018 yang terinspirasi ajang sepak bola paling bergengsi, Piala Dunia 2018 di Rusia. 

Dalam akun Instagram resminya, tim Rubchinskiy juga membagikan pernyataanya terkait pengangkatannya sebagai Kepada Desain Yeezy

"Kami dengan senang hati memperkenalkan arah baru merek fashion Gosha Rubchinskiy sebagai pusat kreatif independen,” katanya.

“Menjauh dari keluarga Comme des Garcons dan Rassvet, merek kami membentuk mereknya sendiri,” pernyataan itu menambahkan. 

“Berada di bawah kepemimpinan kreatif Rubchinskiy, kami siap menerima proyek dan kolaborasi baru yang menarik.”

“Sehingga, bisa mewujudkan semangat kemandirian dan dorongan kreatif kami,” ujar pernyataan tim Rubchinskiy.

“Kami berterima kasih atas dukungan berkelanjutan dari komunitas kami yang mendorong perjalanan kami."

Rubchinskiy sebelumya juga pernah berpartisipasi dalam pembuatan karya seni untuk album West yang akan datang bersama Ty Dolla Sign, Vultures:

Ada selentingan kabar desainer asal Rusia itu pernah menghadapi tuduhan mengirimkan pesan yang tidak pantas kepada seorang anak laki-laki berusia 16 tahun.

Namun, sepertinya Kanye West tidak mempermasalahkan hal itu.

Menariknya, pengumuman Yeezy tentang perekrutan Gosha Rubchinskiy ini muncul kurang lebih setahun setelah Adidas mengakhiri kesepakatan Yeezy dengan Kanye.

Kesepakatan terputus karena serangkaian pernyataan anti-Semit yang dibuat sang rapper, termasuk kesukaan West kepada diktator Adolf Hitler. 

Kesepakatan itu seharusnya berlangsung hingga tahun 2026.

Source: complex.com

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