Wonka Raih Box Office, Rilis Sneaker Bernuansa Cokelat Kolaborasi dengan Converse

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Sneaker kolaborasi Converse x Wonka (Yusuf/Skor.id).
Sneaker kolaborasi Converse x Willy Wonka (Yusuf/Skor.id).

SKOR.idWonka kini sedang happening. Film arahan sutradara Paul King itu  menduduki puncak box office Hollywood pada akhir pekan jelang tahun baru 2024. 

Dikutip dari Variety edisi Senin (1/1/2023), Wonka meraup 22,7 juta dolar AS (Rp351 miliar) untuk wilayah Amerika Utara hingga pekan terakhir 2023.

Pada pekan perdana, film yang dirilis di Amerika pada 15 Desember 2023 itu meraih box office Amerika Utara dengan pendapatan 39 juta dolar AS (sekitar Rp606 miliar).

Sukses Wonka juga tidak lepas dari promosi yang dilakukan sebelumnya, termasuk berkolaborasi dengan brand footwear dan apparel asal Amerika Serikat, Converse.

Pada 11 Desember 2023 lalu Converse Indonesia meluncurkan produk sepatu kolaborasi terbaru dengan film Wonka untuk sejumlah model alas kaki klasik.

Sepatu Converse x Willy Wonka ini sudah dapat dipesan sejak Desember 2023. Koleksi Converse x Willy Wonka ini menghadirkan gaya alas kaki ikonik Converse.

Dipadu dengan esensi keajaiban dunia Willy Wonka (tokoh utama film Wonka yang diperankan Timothee Chalamet) melalui perpaduan warna mirip permen, gulali, hingga cokelat. 

Sneaker kolaborasi ini merupakan seri Chuck Taylor bertema cokelat, Ooompa Loompa, dan warna menyerupai adonan gula kental pada bagian insole hingga heel-nya.

Selain itu, kolaborasi ini menghadirkan seri Converse All-Star BB Trilliant CX Willy Wonka.

Bertema tiket emas dan berselimutkan (coating) taburan emas, serta dikontraskan dengan interior dari bahan beludru berwarna cokelat.

Ada juga koleksi untuk seri Willy Wonka x Converse Chuck 70 Hi Chocolate Swirl dan Willy Wonka x Converse Chuck 70 Hi Swirl. 

Terakhir, koleksi ini menghadirkan seri Converse Willy Wonka x Converse Chuck 70 Hi Oompa Loompa dengan paduan warna oranye dan hijau pada bagian talinya.

Pada bagian belakang sepatu, terdapat label bertuliskan Wonka yang menjadi penanda kolaborasi di antara keduanya. 

Juga terdapat grafis bertuliskan Never let them steal your dreams pada bagian lapisan lidah sepatu.

Koleksi Converse x Willy Wonka ini sudah dapat dibeli saat ini melalui situs resmi mereka di www.converse.id dan gerai luring khusus dari Converse.

Dalam laman resmi Converse Indonesia, sepasang sneaker kolaborasi ini dibanderol dengan harga Rp1,99 juta.

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