New Balance x WTAPS Ramaikan Pasar Sneaker Indonesia

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Sneaker kolaborasi New Balance x WTAPS (Yusuf/Skor.id).
Sneaker kolaborasi New Balance x WTAPS (Yusuf/Skor.id).

SKOR.id – Belakangan ini, kolaborasi antara New Balance dan brand streetwear asal Jepang, WTAPS, mendapat perhatian tersendiri dari para sneakerhead. 

Koleksi yang telah dirilis eksklusif pada 8 November 2024 tersebut kini tersedia di toko-toko New Balance terpilih di seluruh dunia, termasuk Indonesia, sejak 15 November 2024. 

Menurut Martina Harianda Mutis, General Manager Brand Marketing Sports MAP Active, seminggu setelah peluncuran, kolaborasi brand sepatu global New Balance dan WTAPS laris diserbu pencinta sneaker.

“Kami sangat bangga dengan kolaborasi bersama WTAPS yang disambut luar biasa oleh komunitas dan pencinta sneaker di Indonesia,” ujar Martina dalam keterangan resminya, dikutip Senin (02/12/2024).

“Ke depannya, New Balance akan terus berinovasi dan menghadirkan berbagai kolaborasi menarik untuk menyediakan sepatu yang dapat memenuhi kebutuhan para sneakerhead,” Martina menambahkan.

Snaker kolaborasi New Balance x WTAPS (Dok. New Balance).
Sneaker kolaborasi New Balance x WTAPS diserbu oleh para sneaker enam hari setelah peluncuran (Dok. New Balance).

Sneaker kolaborasi New Balance dan WTAPS tidak perlu waktu lama untuk menarik perhatian para sneakerhead. 

Untuk pasar Indonesia, koleksi ini pertama kali diperkenalkan dalam sesi Sneaker Talk bersama Jakarta Sneaker Day (JSD) pada 15 November 2024 lalu.

Sesi Sneaker Talk yang menjadi ajang peluncuran koleksi ini di Indonesia menghadirkan dua sosok kunci dalam dunia sneaker, Anugrah Aditya atau lebih dikenal sebagai Adityalogy, dan Isser Whitey James. 

Keduanya membahas berbagai hal menarik, mulai dari kolaborasi ini hingga perjalanan New Balance sebagai brand global di Indonesia. 

Influencer Adityalogy dan Isser Whitey James memberikan penjelasan mengenai kolaborasi New Balance x WTAPS. (Dok.New Balance).
Influencer Adityalogy dan Isser Whitey James memberikan penjelasan mengenai kolaborasi New Balance x WTAPS. (Dok.New Balance).

“WTAPS × New Balance Made in USA 998 adalah mahakarya yang ditunggu-tunggu oleh para sneakerhead,” ujar Isser.

“WTAPS, yang terinspirasi dari istilah militer ‘W (double) TAPS’, berhasil menginterpretasi ulang sepatu legendaris ini dengan sentuhan militer yang tetap relevan di dunia streetwear,” Isser menambahkan.

New Balance x WTAPS mengusung teknologi ABZORB midsole untuk melindungi sepatu dari benturan (Dok. New Balance).
New Balance x WTAPS mengusung teknologi ABZORB midsole untuk melindungi sepatu dari benturan (Dok. New Balance).

Teknologi ABZORB midsole yang disematkan pada koleksi ini menawarkan kenyamanan optimal dan perlindungan superior terhadap benturan.

Hal tersebut menjadikan kolaborasi New Balance x WTAPS ini sebagai tambahan alternatif pilihan bagi penggemar sneaker yang mengutamakan gaya sekaligus fungsi.

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