Koleksi Australian Open 2025 yang Penuh Warna dari New Balance

Tri Cahyo Nugroho

Editor: Tri Cahyo Nugroho

Rangkaian produk Koleksi Australian Open 2025 menampilkan tank performa kelas atas, polo yang bergaya, kaus bergambar, hoodies, jaket dan berbagai macam aksesori. (M. Yusuf/Skor.id)
Rangkaian produk Koleksi Australian Open 2025 menampilkan tank performa kelas atas, polo yang bergaya, kaus bergambar, hoodies, jaket dan berbagai macam aksesori. (M. Yusuf/Skor.id)

SKOR.id – Baik saat berjemur di bawah sinar matahari di Melbourne atau begadang untuk menonton tenis di Negeri Kanguru, Anda bisa bersiap-siap menyaksikan turnamen Grand Slam Australian Open (Australia Terbuka, atau biasa disingkat AO) dengan penuh gaya bersama New Balance. 

Mitra resmi pakaian olahraga dan alas kaki turnamen ini meluncurkan Koleksi Australian Open 2025 pada awal pekan lalu, dan menghadirkan busana olahraga penuh warna yang cocok untuk di dalam dan di luar lapangan.

Rangkaian produk baru ini menampilkan tank performa kelas atas, kaus polo bergaya, kaus bergambar, hoodie, jaket dan berbagai macam aksesori yang semuanya dalam warna-warna segar yang “melengkapi alam bebas Australia”, termasuk nuansa hijau, kuning, biru dan warna netral lainnya.

Sebagian besar rangkaian produk co-branded AO sudah tersedia untuk dibeli secara online di Amerika Serikat melalui NewBalance.com. Sementara koleksi lengkapnya bisa didapatkan melalui Tennis Australia. 

Bagi para penggemar yang berkunjung ke Melbourne Park, koleksi lengkapnya juga sudah tersedia di gerai ritel New Balance di luar Rod Laver Arena mulai Senin, 6 Januari 2025 lalu.

Pada tahun 2023, New Balance menandatangani perjanjian ekstensif dengan Australian Open dan United Cup untuk menjadikan merek pakaian olahraga yang berbasis di Boston, Massachusetts, Amerika Serikat ini sebagai mitra pakaian dan alas kaki resminya.

Kemitraan yang baru pertama kali dilakukan oleh New Balance, langkah ini secara besar-besaran memperluas jejak merek ini dalam tenis karena menandai lebih dari satu dekade dalam olahraga ini. 

“Kami bangga dapat bekerja sama dengan Tennis Australia dan tim inovatif mereka dalam salah satu acara baru yang paling menarik dalam kalender tenis global di United Cup, dan tentu saja Australia Terbuka yang ikonik,” kata Evan Zeder, Direktur Global Pemasaran Olahraga New Balance Tenis dan Bisbol, pada saat penandatangan kontrak. 

“Ini lebih dari sekadar sponsorship, ini adalah perayaan dua merek yang didedikasikan untuk mengembangkan permainan dan menginspirasi generasi pemain tenis dan penggemar berikutnya.” 

Seperti diketahui, New Balance memiliki sejumlah duta tenis dengan nama mentereng, di antaranya Coco Gauff, Tommy Paul, Sorana Cirstea, dan masih banyak lagi.

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