Kolaborasi Under Armour x Darbotz Lahirkan Kampanye 'Into the Wild'

Arin Nabila

Editor: Doddy Wiratama

Kolaborasi Under Armour x Darbortz
Art installation dari kolaborasi Under Armour x Darbortz yang ditampilkan di Beer Hall, Jakarta. (Dede Sopatal Mauladi/Skor.id)

SKOR.id – Merek perlengkapan olahraga terkemuka dunia, Under Armour, meluncurkan kampanye ‘Into the Wild’ dengan menggandeng seniman ternama Tanah Air, Darbotz.

Kolaborasi dua nama besar ini melahirkan Under Armour x Darbotz Capsule Collection yang terdiri atas pakaian dan topi lari edisi khusus dengan desain unik ciri khas Darbotz

Assistant Manager Marketing Communications Under Armour Indonesia, Faldy Efadua, pun memiliki harapan tersendiri terkait kampanye ‘Into the Wild’.

Ia berharap kampanye ini dapat mendorong orang-orang, khususnya pencinta olahraga outdoor, untuk bisa melewati berbagai tantangan dalam hidup mereka

“Hadirnya kampanye global ‘Into the Wild’ dari Under Armour ini terinspirasi dari semangat petualang para pelari,” kata Faldy dalam Konpers di Beer Hall, Jakarta, Jumat (27/10/2023). 

“Kampanye ini sekaligus untuk mendorong mereka agar mampu melampaui rintangan, layaknya mengeluarkan sisi monster dari dalam diri mereka.”

Under Armour x Darbortz.
Art installation dari kolaborasi Under Armour x Darbortz yang ditampilkan di Beer Hall, Jakarta. (Arin Nabila/Skor.id)

Produk yang dikeluarkan Under Armour dalam kampanye ini juga selaras dengan karya Darbotz yang identik dengan warna hitam-putih dan karakter-karakter monster.

“Ini selaras dengan karakter karya Darbotz yang bold, direpresentasikan lewat sosok monster,” Faldy menjelaskan. 

“Melalui Under Armour x Darbotz Capsule Collection, kami berharap para pelari semakin termotivasi dan siap menghadapi tantangan apapun.”

Hal ini juga diamini oleh Darbotz sendiri yang menilai kampanye ‘Into the Wild’ cocok oleh para pelari yang menyukai tantangan. 

“Bagi saya pribadi, kampanye ‘Into the Wild’ memiliki kelekatan tersendiri. Bahkan, sangat dekat dengan tema ‘monster’ yang menjadi signature desain saya,” ujar Darbortz. 

“Untuk ‘Into the Wild’ dari Under Armour ini, saya terilhami dari hiruk-pikuk lalu lintas kota dan gedung-gedung pencakar langit nan menjulang.”

“Itu sebagai gambaran tantangan dan mimpi-mimpi yang harus pelari taklukkan dengan berani,” tambah seniman yang mengawali kariernya pada 2004.

Terkait produk dari kolaborasi ini, Faldy mengatakan jajaran pakaian dan topi lari Under Armour x Darbotz Capsule Collection diperkuat teknologi Iso-Chill.

Iso-Chill dirancang khusus untuk memberikan kenyamanan ekstra kepada pelari saat mengenakannya.

Inovasi unggulan yang dimiliki dan dikembangkan oleh Under Armour ini telah diterima luas para pencinta olahraga, khususnya pelari. 

Kain berbasis teknologi Iso-Chill mampu menyerap kelembapan dan menghilangkan panas dari tubuh. 

Dengan demikian, itu menjamin pelari tetap sejuk dan kering, serta merasa nyaman selama berlari bahkan di tengah kondisi panas yang ekstrem sekalipun. 

Koleksi Under Armour x Darbotz untuk kampanye "Into the Wild" hadir dalam berbagai pilihan mode guna memudahkan para pelari memilih sesuai selera gaya masing-masing. 

Karena jumlah terbatas, koleksi kolaborasi ini hanya tersedia di Brand House Under Armour meliputi Grand Indonesia, Plaza Indonesia, Pacific Place, dan Senayan City.

Source: Under Armour

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