Under Armour Indonesia Hadirkan Revolusi Brand House Bertema Peduli Lingkungan

Nizar Galang

Editor: Taufani Rahmanda

Cover Under Armour. (Jovi Arnanda/Skor.id)
Cover Under Armour. (Jovi Arnanda/Skor.id)

SKOR.id - Under Armour Indonesia melakukan revolusi konsep toko retail yang berpusat pada pengalaman berbelanja dan motivasi untuk terus hidup aktif.

Peluncuran konsep brand house yang inovatif dari Under Armour adalah yang pertama di Indonesia. Revolusi konsep toko retail ini dilakukan di lantai 3, Senayan City, Jakarta, Senin (4/9/2023).

Konsep Brand House City Concept Evo yang inovatif menandai komitmen Under Armour dalam menghadirkan pakaian olahraga terbaik kepada para pencinta olahraga.

Brand House City Concept Evo yang baru dari Under Armour memperkenalkan pendekatan baru terhadap pengalaman berbelanja.

Kemudian digabungkan dengan teknologi terkini melalui tampilan yang segar dan desain yang berpusat pada pelanggan untuk berbelanja.

Revolusi konsep brand house yang inovatif dari Under Armour di lantai 3, Senayan City, Jakarta Pusat, Senin (4/9/2023). (Nizar Galang/Skor.id)
Peluncuran revolusi konsep brand house yang dilakukan Under Armour di lantai 3, Senayan City, Jakarta, 4 September 2023. (Nizar Galang/Skor.id)

Fitur utama brand house baru Under Armour yang pertama pada interior yang baru. Di toko berukuran 270m2, Under Armour merenovasi ulang menjadi Brand House City Concept Evo untuk memberikan tata letak yang modern dan lapang.

Kedua, Brand House Under Armour telah merancang dengan mempertimbangkan pelanggan, menciptakan suasana nyaman dan mendorong pelanggan untuk mengeksplorasi produk.

Terakhir, pada Brand House City Concept Evo di Senayan City, Under Armour Indonesia melalui distributornya Masari Group melanjutkan kerja sama dengan ECOLLABO8.

Sejumlah area interior mengedepankan visi terkait kepedulian terhadap bumi dan lingkungan dengan menghadirkan sebuah bangku unik serta mural dinding yang terbuat dari ratusan kilo sampah plastik bekas.

“Melalui inovasi Brand House terbaru ini, Under Armour Indonesia tidak hanya menjanjikan produk dengan kualitas terbaik untuk menunjang performa para pencinta olahraga, namun juga memperkenalkan serangkaian upaya pelestarian lingkungan," ujar Direktur Under Armour Indonesia, Robin Liem.

"Khususnya pengolahan sampah plastik, yang masih menjadi salah satu permasalahan mendesak saat ini,” ia menambahkan.

Revolusi toko Under Armour Indonesia mengedepankan visi terkait kepedulian terhadap bumi dan lingkungan. (Nizar Galang/Skor.id)
Peluncuran revolusi konsep brand house yang dilakukan Under Armour di lantai 3, Senayan City, Jakarta, 4 September 2023. (Nizar Galang/Skor.id)

Untuk merayakan momen penting ini, Under Armour Indonesia juga menawarkan promosi eksklusif untuk para pelanggan berupa gratis Under Armour Golf Umbrella dengan minimal pembelian Rp7,5 juta.

Lalu gratis Under Armour Ansa Sandals dengan minimal pembelian Rp5 juta, gratis Under Armour Socks dengan minimal pembelian Rp2,5 juta, selama masa pembukaan pada tanggal 4 September 2023.

Adapu pada 4 September 2023, 100 konsumen pertama mendapatkan Eco Friendly Coaster secara cuma-cuma tanpa minimum pembelian.

Yang mana coaster itu merupakan edisi khusus kolaborasi dengan ECOLLABO8 dalam rangka pembukaan Brand House di Senayan City.

Under Armour Indonesia juga selalu bersemangat dalam menghadirkan konsep Brand House yang unik dan menarik ke pasar Indonesia.

Harapannya, agar dapat memberikan pengalaman berbelanja yang nyaman bagi para atlet hingga penggemar olahraga di Tanah Air.

“Dengan hadirnya Brand House City Concept Evo ini, kami berharap pelanggan bisa terinspirasi untuk menjaga gaya hidup aktif," ucap Manajer Komunikasi Pemasaran Under Armour Indonesia, Yudhistira Soelaeman.

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