Honda Brio, BR-V, dan HR-V Jadi Model Terlaris Honda Oktober 2022

Kunta Bayu Waskita

Editor:

  • Honda Brio menjadi model dengan penjualan tertinggi yakni 5.528 unit.
  • All New Honda HR-V berkontribusi sebesar 25% dari total penjualan HPM.
  • All New Honda BR-V menyumbang 17,3% dari total penjualan HPM.

SKOR.id – PT Honda Prospect Motor (HPM) kembali merilis performa penjualan bulanan. Untuk Oktober 2022, Honda mencatat penjualan retail 11.590 unit mobil di Indonesia.

Angka penjualan tersebut terutama ditopang oleh tiga model favorit yaitu Honda Brio, All New Honda HR-V, serta All New Honda BR-V.

Secara total, penjualan Honda periode Januari hingga Oktober 2022 telah terakumulasi sebanyak 99.983 unit.

Angka tersebut berarti lebih besar 46% dibandingkan dengan periode yang sama pada tahun sebelumnya.

Honda Brio menjadi model dengan penjualan tertinggi yakni sebesar 5.528 unit, atau sekitar 48% dari total penjualan HPM pada bulan Oktober 2022. 

Rincian penjualan Honda Brio tersebut terdiri dari Honda Brio Satya sebesar 3.938 unit dan Honda Brio RS sebesar 1.590 unit.

Sementara All New Honda HR-V berkontribusi sebesar 25% dari total penjualan HPM dengan penjualan sebanyak 2.893 unit pada bulan Oktober 2022.

Model SUV lainnya, yaitu All New Honda BR-V juga berkontribusi sebesar 17,30% dari total penjualan HPM dengan total penjualan sebanyak 2.005 unit.

Seain itu, terdapat beberapa model lainnya juga turut memberikan kontribusi terhadap penjualan Honda pada bulan Oktober 2022.

Model-model itu adalah Honda City Hatchback RS sebesar 540 unit, diikuti oleh New Honda CR-V dengan 488 unit, dan Honda Mobilio 59 unit.

Kemudian untuk jajaran mobil sedannya, All New Honda City 38 unit, diikuti All New Honda Civic RS terjual 23 unit, dan New Honda Accord 16 unit.

Yusak Billy selaku Business Innovation and Sales & Marketing Director PT Honda Prospect Motor menyampaikan kendala dalam penjualan Honda bulan Oktober, Rabu (16/11/2022),

“Penjualan retail Honda bulan Oktober kembali terdampak pasokan chip semikonduktor yang masih belum stabil, sehingga menyebabkan kapasitas produksi menurun,” ujar Yusak.

Kondisi ini ditegaskan Yusak kemungkinan masih akan berlangsung untuk beberapa model tertentu hingga akhir tahun 2022.

“Dan karena itu kami memohon maaf kepada konsumen yang harus lebih lama menunggu produk yang telah dipesan,” ia menambahkan.

“Meskipun demikian, kami optimistis pasokan komponen berangsur membaik awal 2023, sehingga kami dapat secepat mungkin mengirimkan produk kepada konsumen,” ujar Yusak.

Jelang akhir tahun 2022, Honda juga menawarkan program penjualan bertajuk “Share Your Redefined Experience” untuk periode bulan Oktober hingga Desember 2022.

Dalam program ini konsumen berkesempatan mendapat Special Leasing Program 0% sampai dengan 2 tahun.

Kemudian Fleet Sales Package Value hingga Rp 10 juta, Daily Rewards Rp 5 juta, Weekly Rewards Rp 5 juta, Monthly Rewards Rp 5 juta.

Serta Free Biaya Perawatan berkala (Jasa + Parts s/d 50.000 km/4 tahun). Syarat dan ketentuan berlaku untuk semua program tersebut.

Selain itu terdapat pula program Sporty DNA Package khusus untuk pembelian unit Honda City Hatchback RS Manual Transmission.

Konsumen berkesempatan untuk mendapatkan tambahan reward Rp10 juta dan bonus genuine part accessories.

Yakni berupa Front Under Spoiler, Side Under Spoiler, Rear Under Spoiler, Tailgate Spoiler Garnish, dan Door Visors.

Berita Otomotif Lainnya:

New Honda WR-V Meluncur Perdana di Indonesia, Harga Mulai Rp271 Jutaan

SUV Mazda CX-90 Segera Debut, Teaser Bocorkan Mesin 6 Silinder

Chery Buka Gudang Suku Cadang di Cikarang Jelang Peluncuran SUV Tiggo Pro Series

Source: Honda Prospect Motor

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