Honda Brio Jadi Merek Mobil Honda Terlaris di Indonesia Sepanjang 2022

Kunta Bayu Waskita

Editor:

  • Honda Brio tercatat menorehkan penjualan secara wholesales sebanyak 61.025 unit.
  • Penjualan wholesales Honda Brio meningkat 36 persen dibanding tahun 2021.
  • Secara total, Honda menutup tahun 2022 dengan catatan penjualan ritel 125.411 unit di seluruh Indonesia.

SKOR.id – Honda Brio mencatatkan diri sebagai mobil dengan angka penjualan tertinggi di Indonesia sepanjang 2022 dari seluruh produk Honda.

Berdasarkan data Gaikindo, Honda Brio tercatat menorehkan penjualan secara wholesales sebanyak 61.025 unit.

Hal tersebut diungkapkan Business Innovation and Sales & Marketing Director PT Honda Prospect Motor Yusak Billy dalam keterangannya, Senin (16/1/2023).

"Kami bersyukur bahwa permintaan untuk Honda Brio terus tinggi sepanjang tahun 2022 lalu,” kata Yusak.

“Sehingga, kami berusaha untuk memaksimalkan kapasitas produksi di kedua pabrik kami untuk Honda Brio," ia menambahkan.

Pencapaian tersebut didukung tingginya permintaan konsumen terhadap model ini.

Sehingga, mendorong Honda memprioritaskan produksinya bagi Brio di tengah keterbatasan pasokan microchip yang masih terus berdampak terhadap pasokan mobil Honda.

Penjualan wholesales Honda Brio meningkat 36 persen dibanding tahun 2021.

Sementara secara ritel, penjualan Honda Brio tercatat sebanyak 60.532 unit pada 2022, yang juga lebih tinggi 34 persen dibanding tahun sebelumnya.

Meskipun dengan pencapaian penjualan tersebut, masih tingginya permintaan konsumen dan keterbatasan pasokan akibat kelangkaan chip membuat kondisi inden untuk Honda Brio masih terjadi di Indonesia.

"Kami juga menyadari bahwa keterbatasan pasokan komponen membuat kami belum dapat sepenuhnya memenuhi permintaan konsumen hingga saat ini,” ujarnya.

“Dan kami akan terus berusaha untuk secepatnya memenuhi seluruh permintaan dari konsumen untuk Honda Brio dan model-model Honda lainnya tahun ini,” kata Billy.

Secara total, Honda menutup tahun 2022 dengan catatan penjualan ritel sebesar 125.411 unit di seluruh Indonesia.

Jumlah tersebut meningkat 37 persen dibandingkan dengan periode yang sama pada tahun sebelumnya.

Selain Honda Brio, produk-produk seperti All New HR-V, All New BR-V, dan New Honda CR-V memberikan kontribusi signifikan terhadap total penjualan Honda.

Sepanjang tahun 2022, All New Honda HR-V terjual 23.859 unit, diikuti All New Honda BR-V sebanyak 23.583 unit, dan New Honda CR-V sebesar 7.571 unit.

Sementara itu produk SUV kecil terbaru dari Honda yaitu Honda WR-V sudah mencatatkan penjualan ritel pertamanya sebesar 631 unit.

Produk Honda lainnya yaitu Honda City Hatchback RS berhasil terjual sebesar 6.496 unit, diikuti oleh New Honda Mobilio 1.151 unit, New Honda Odyssey 32 unit.

Serta lini mobil sedan Honda yaitu All New Honda Civic RS 683 unit, All New Honda City 585 unit, New Honda Accord 287 unit, dan New Honda Civic Type R 1 unit.

Berita Otomotif Lainnya:

Gaikindo Jakarta Auto Week 2023 Angkat Konsep Baru Automotive x Lifestyle

Honda Hadirkan Dua Warna Baru untuk All New Honda HR-V di Indonesia

Source: Honda Prospect Motor

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