Subaru Indonesia Meraih Berbagai Hasil Positif di IIMS 2023

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

The all-new Subaru WRX diluncurkan di IIMS 2023 dan meraih penghargaan “IIMS 2023 Best Sedan” (Dok. Subaru Indonesia)
The all-new Subaru WRX diluncurkan di IIMS 2023 dan meraih penghargaan “IIMS 2023 Best Sedan” (Dok. Subaru Indonesia)
  • The all-new Subaru WRX sabet penghargaan “IIMS 2023 Best Sedan”.
  • Hasil penjualan sangat tinggi untuk the all-new Subaru WRX dan WRX Wagon sepanjang IIMS 2023.
  • Ada insight positif dari aktivasi digital #WorldRallyXperimental yang telah berjalan sejak awal Februari 2023.

SKOR.id – Subaru Indonesia mengikuti pameran otomotif Indonesia International Motor Show (IIMS) 2023 di JIExpo Kemayoran, Jakarta, 16-26 Februari 2023 lalu.

Dalam IIMS 2023, Subaru Indonesia meluncurkan Ikon Rally Subaru WRX yakni Subaru Forester Forest-Explorer Package, ragam penawaran istimewa, dan kolaborasi bersama Common Grounds. 

Selama 11 hari pameran IIMS 2023, berbagai pencapaian berhasil digapai Subaru.

Dari penetapan the all-new Subaru WRX sebagai “IIMS 2023 Best Sedan” dan “IIMS 2023 Favorite Indonesian Premiere Launch” oleh Dyandra Promosindo selaku penyelenggara IIMS.

Kemudian, didapatkan pula hasil penjualan yang cukup positif untuk seluruh varian the all-new Subaru WRX dan the all-new Subaru WRX Wagon.

Juga, insight positif dari aktivasi digital #WorldRallyXperimental yang telah berjalan sejak awal Februari 2023.

Booth Subaru di IIMS 2023 (Dok. Subaru Indonesia)
Booth Subaru di IIMS 2023 (Dok. Subaru Indonesia)

Arie Christopher, Chief Operating Officer, Subaru Indonesia mengungkapkan kebangaannya atas prestasi Subaru Indonesia di IIMS 2023.

“Subaru menghentak IIMS 2023 dengan meluncurkan ikon rally legendaris Subaru WRX di hari pembukaan,” kata Arie dalam keterangan resminya, Selasa (28/2/2023). 

“Dengan mesin, desain, dan seluruh fitur terbarunya, Subaru WRX mendapatkan respons yang luar biasa mulai dari penyelenggara IIMS 2023.

“Hingga, Dyandra Promosindo yang menetapkan Sports Sedan ini menjadi IIMS 2023 Best Sedan," Arie menuturkan.

"Juga netizen yang menyukai content #WorldRallyXperimental dilihat dari insight social media yang meningkat hingga di atas 600% selama 10 hari (16-26 Februari) dibanding periode yang sama bulan lalu.“

"Serta status ‘IIMS 2023 Favorite Indonesian Premiere Launch’ untuk aktivasi ini, hingga hasil penjualan yang sangat tinggi untuk the all-new Subaru WRX dan WRX Wagon.”

“Selain itu, tujuh unit Subaru Forester Forest-Explorer Package juga sangat diminati dan habis sebelum IIMS 2023 berakhir pada Minggu (26/2/2023),” kata Arie.

“Kami sangat berterima kasih atas dukungan penyelenggara IIMS, pelanggan setia kami, rekan-rekan jurnalis, dan influencer yang membantu brand Subaru berkembang di Indonesia”.

Trofi penghargaan IIMS 2023 Best Sedan diberikan kepada The all-new Subaru WRX (Dok. Subaru Indonesia)
Trofi penghargaan IIMS 2023 Best Sedan diberikan kepada Tha all-new Subaru WRX (Dok. Subaru Indonesia)

Sejak pameran dibuka pada 16 Februari 2023, Subaru Indonesia memperkenalkan seluruh lini produk dan layanan terbarunya kepada pengunjung IIMS 2023. 

Adapun tiga model utama yang menghasilkan surat pemesanan kendaraan terbaik selama pameran IIMS 2023 adalah:

  • The all-new Subaru WRX transmisi Manual
  • The all-new Subaru WRX Wagon tS (tuned by STI) EyeSight
  • Subaru Forester S EyeSight

Selain mendapatkan gelar “IIMS 2023 Best Sedan”, Dyandra Promosindo juga memberikan penghargaan “IIMS 2023 Favorite Indonesian Premiere Launch”.

Penghargaan tersebut diberikan kepada Subaru Indonesia untuk kegiatan aktivasi peluncuran Subaru WRX.

Source: Subaru Indonesia

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