Setahun Kedatangan Lionel Messi, PSG Kantongi Pendapatan Rp10,9 Triliun

Hesti Puji Lestari

Editor:

  • Lionel Messi benar-benar membawa berkah untuk Paris Saint-Germain.
  • Namun berkah yang dimaksud soal keuangan bukan prestasi.
  • Sebab baru setahun La Pulga bergabung, PSG kantongi Rp10,9 triliun.

SKOR.id - Performa Lionel Messi di lapangan untuk Paris Saint-Germain (PSG) pada musim lalu mungkin kurang.

La Pulga "cuma" mencetak enam gol dan 14 assist pada musim debutnya di Ligue 1. Catatan ini bahkan lebih buruk daripada musim terakhirnya di Barcelona.

Namun di luar lapangan, Lionel Messi telah membawa pundi-pundi keuntungan yang super fantastis untuk Paris Saint-Germain.

Bagaimana tidak, setahun Lionel Messi berseragam Les Parisiens, sang megabintang telah membuat PSG mengantongi pendapatan 600 juta pounds (sektiar Rp10,9 triliun).

Dampak kedatangan Messi ini bisa dilihat dari berbagai faktor. Pertama adalah naiknya jumlah followers media sosial PSG hingga saham klub yang melambung tinggi.

Namun satu hal yang bikin PSG cuan banyak adalah penjualan jersey dengan nama Lionel Messi.

Lebih dari 1 juta jersey PSG terjual setahun ini, di mana 60 persen di antaranya adalah jersey dengan nama dan nomor punggung Lionel Messi.

PSG bahkan berhasil menggeser posisi Manchester United dalam penjualan jersey Cristiano Ronaldo.

Marc Armstrong, kepala bagian kemitraan PSG, mengatakan kepada Marca bahwa permintaan jersey PSG dengan nama Lionel Messi meningkat drastis.

"Permintaan telah tumbuh sebesar 30 hingga 40 persen dan yang benar-benar dapat memperlambatnya adalah pasokan," kata Marc Armstrong.

Armstrong juga mengungkapkan bahwa perjanjian pemasaran dan sponsor klub naik 13 persen setelah kedatangan Messi.

Ia juga memprediksi, masih ada potensi melonjaknya permintaan jika Lionel Messi berhasil tampil baik dan membawa PSG juara Liga Champions musim depan.

Ini adalah keuntungan super fantastis, PSG mendapatkan Lionel Messi secara gratis musim lalu.

Gaji Lionel Messi di PSG juga "cuma" mencapai 35 juta euro atau sekitar Rp 509 miliar per musim.

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