Royal Enfield Indonesia Cetak Rekor MURI di One Ride 2024

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Kegiatan “One Ride” berhasil mencetak rekor MURI dalam konvoi Royal Enfield pada 22 September 2024 lalu (Dede Sopatal Mauladi/Skor.id).
Kegiatan “One Ride” Royal Enfield berhasil mencetak rekor MURI dalam konvoi Royal Enfield pada 22 September 2024 lalu (Dede Sopatal Mauladi/Skor.id).

SKOR.id – Pemilik sepeda motor Royal Enfield dari berbagai negara hadir dalam kegiatan “One Ride” pada Minggu (22/9/2024).

Diperkenalkan pada 2011 dengan tujuan merayakan semangat bersepeda motor Royal Enfield, “One Ride” dirayakan secara global di 43 negara.

Untuk wilayah Asia Pasifik, “One Ride” edisi ke-13 diikuti lebih dari 6.000 pengendara dari 12 negara, di mana para penggemar Royal Enfield berkendara bersama, merayakan persahabatan dan persaudaraan.

Sedangkan di Indonesia, kegiatan “One Ride” berhasil mencetak rekor MURI dalam konvoi bertema “Konvoi Motor Besar Satu Merek Secara Serentak di Lokasi Terbanyak”

Sebanyak lebih dari 1.000 pengendara turut berpartisipasi di 8 kota, yakni Jakarta, Semarang, Solo, Cirebon, Bandung, Bali, Yogyakarta, dan Surabaya. 

Para peserta “One Ride” di Indonesia yang berasal dari beragam jenjang usia dan latar belakang menunjukkan rasa cinta mereka terhadap Royal Enfield serta kekuatan komunitas. 

Sejalan dengan tema “One Ride” tahun ini, “Be Bold, Be Seen, Be One”, para pengendara Royal Enfield di Indonesia mengedepankan berkendara dengan aman sambil mewujudkan jiwa “Pure Motorcycling” khas Royal Enfield.

Peserta Royal Enfield One Ride 2024 saat melintasi kota Bandung Bandung (Dok. Royal Enfield).
Peserta Royal Enfield One Ride 2024 saat melintasi kota Bandung (Dok. Royal Enfield).

“One Ride” sendiri merupakan kegiatan riding terbesar Royal Enfield di India. 

Para penggemar sepeda motor dari segala usia, berbagai wilayah, dan identitas sosial berkumpul untuk kegiatan riding yang inklusif dan sangat unik ini. 

Kegiatan ini mengajak para pengendara untuk makin berfokus pada penggunaan helm dan menampilkan kepribadian khas mereka masing-masing. 

Tema tahun ini, “Be Bold, Be Seen, Be One”, mengajak para pengendara tetap aman dengan rasa berani dan jadi bukti nyata akan berkendara dengan aman serta menjadi simbol ekspresi diri.

“One Ride” terutama menawarkan komunitas global pengendara Royal Enfield kesempatan berkumpul dan berkendara bersama selama satu hari.

Peserta Royal Enfield One Ride 2024 singgah di Kota Cirebon (Dok. Royal Enfield).
Peserta Royal Enfield One Ride 2024 singgah di Kota Cirebon (Dok. Royal Enfield).

Selama beberapa tahun terakhir, Royal Enfield telah melakukan upaya signifikan dalam mengajak para pengendara berkendara dengan penuh tanggung jawab.

Terutama dengan kegiatan riding berskala besar ke wilayah Ladakh, India, yang telah menghasilkan dampak positif untuk kehidupan masyarakat setempat. 

Hal ini adalah bagian dari program Royal Enfield dalam mempromosikan Responsible Travel dan bekerja sama dengan komunitas global di lokasi-lokasi yang sering dikunjungi para pengendara. 

Tahun ini, “One Ride” memecahkan rekor partisipasi 41.730 pengendara dari 66 negara secara global, dan juga mencetak rekor MURI di Indonesia. 

Royal Enfield mengadakan One Ride dengan semangat yang sama di berbagai negara.

Termasuk Argentina, Kolombia, Spanyol, Meksiko, Peru, Chile, Ekuador, Prancis, Uruguay, Kosta Rika, Indonesia, Inggris, Australia, Korea, Jepang, Singapura, Kamboja, Thailand, Brasil, Dubai, Filipina, Italia, dan Jerman.

Source: Royal Enfield

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