PRURide Indonesia 2020 Virtual Ride Kumpulkan Rp 300 Juta untuk Lawan Pandemi Covid-19

Muhammad Ramdan

Editor:

  • Selama empat hari, 3.000 pencinta sepeda ambil bagian dalam PRURide Indonesia 2020 Virtual Ride. 
  • Kegiatan ini menghasilkan donasi Rp 300 juta untuk tenaga medis yang berada di garda terdepan melawan pandemi virus corona. 
  • Besarnya animo masyarakat terlihat dari sambutan positif terhadap PRURide Indonesia 2020 Virtual Ride.

SKOR.id - PRURide Indonesia 2020 Virtual Ride berlangsung sukses pada 20-23 Agustus 2020. Selama empat hari, sebanyak 3.000 pencinta sepeda turut ambil bagian.

Mereka tak hanya mampu menantang dirinya sendiri, namun mengumpulkan donasi Rp300 juta untuk tenaga kesehatan yang terus berjuang melawan pandemi Covid-19.

Luskito Hambali selaku Chief Customer & Marketing Officer Prudential Indonesia, menyebut antusiasme peserta membuktikan pandemi virus corona tak menghentikan masyarakat.

Utamanya untuk terus beradaptasi di era new normal seperti sekarang dengan tetap berkegiatan di tengah pandemi Covid-19.  

"Contohnya dari survei The Institute for Transportation and Development Policy (ITDP) yang mendapati lonjakan penggunaan sepeda hingga 10 kali lipat." 

"(Angka tersebut) meningkat 1.000 persen saat PSBB (Pembatasan Sosial Berskala Besar) di Jakarta," kata Luskito Hambali dalam Zoom Webinar bersama media, Senin (24/8/2020).

"Besarnya animo masyarakat terhadap bersepeda juga terlihat dari sambutan positif terhadap PRURide Indonesia 2020 Virtual Ride."

Luskito Hambali menjelaskan, awalnya, kuota yang tersedia untuk peserta adalah 2.000. Namun, seiring banyaknya peminat, bertambah menjadi 3.000.

"Peserta juga berhasil memacu lebih dari satu juta masyarakat untuk lebih aktif dan sehat. Kami sangat senang bisa memfasilitasi tingginya gairah bersepeda masyarkat Indonesia."

Format yang diusung PRURide Indonesia 2020 Virtual Ride menawarkan fleksibilitas dan kemudahan di tengah berbagai keterbatasan akibat pandemi.

Peserta dapat gowes kapan dan di mana saja, baik dari rumah maupun melintasi rute sesuai kategori pilihan mereka: Gran Fondo (135 km) atau MedioFondo (70 km).

Tentunya dengan memprioritaskan protokol keamanan dan kesehatan yang dianjurkan pemerintah demi menghindari penyebaran Covid-19. 

Chaidir Akbar, experienced cyclist, menyebut pandemi menyadarkan masyarakat betapa berharganya kesehatan hingga mereka menaruh perhatian ekstra agar tetap fit.

"Hal ini pula yang menggerakkan masyarakat untuk berupaya lebih seperti mengikuti PRU Ride Indonesia 2020 Virtual Ride." 

"Keseruan cycling event dalam format virtual seperti ini, terletak pada kemandirian para peserta," Chaidir Akbar menuturkan.

Ikuti juga InstagramFacebookYouTube, dan Twitter dari Skor Indonesia.

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