Pertamina Lubricants Gandeng VR46 Agency untuk Perkuat Penetrasi Pasar Eropa

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Direktur Utama Pertamina Lubricants, Werry Prayogi (kanan) bersama CEO VR46 Agency, Gianluca Falcioni (Dede Sopatal Mauladi/Skor.id).
Direktur Utama Pertamina Lubricants, Werry Prayogi (kanan) bersama CEO VR46 Agency, Gianluca Falcioni (Dede Sopatal Mauladi/Skor.id).

SKOR.id – Dalam misi melebarkan jangkauan pelumas Pertamina secara global, khususnya memperkuat penetrasi ke pasar Eropa, Pertamina Lubricants secara resmi menggandeng VR46 Agency. 

Direktur Utama Pertamina Lubricants, Werry Prayogi bersama CEO VR46 Agency, Gianluca Falcioni, menandatangani Key Terms of Partnership untuk kerja sama pemasaran dan distribusi pasar Eropa Selasa (13/3/2024) lalu di Jakarta. 

Kesepakatan ini menandai kerja sama baru untuk memaksimalkan potensi partnership dan membuka peluang pasar sebagai langkah lanjutan dari sponsor PTPL dengan VR46 Racing Team.

Kolaborasi jangka panjang yang telah terjalin dengan VR46 Racing Team dan Valentino Rossi pada program mobil WEC jadi bekal penting bagi Pertamina Lubricants dalam memaksimalkan peluang bisnis di benua Eropa.

VR46 Agency akan memegang peranan penting dalam membuka pasar Eropa untuk Pertamina Lubricants. 

Melalui komunikasi dan dukungan yang baik dalam sponsorship dan juga terhadap VR46 Agency (perusahaan yang dimiliki Valentino Rossi di balik VR46 Racing Team), yang bertanggung jawab untuk mengelola kemitraan komersial dengan berbagai pihak. 

VR46 akan berperan sebagai mitra strategis Pertamina Lubricants dalam upaya intensif penetrasi pasar Eropa, yang fokus pada kegiatan pemasaran dan peluang bisnis lainnya.

Pasar Eropa untuk pelumas dan aditif bahan bakar, yang bernilai sekitar 4,2 miliar dolar AS pada tahun 2023, diperkirakan akan tumbuh menjadi sekitar 5,5 miliar dolar AS pada tahun 2031, berdasarkan hasil survei Statista. 

Melihat adanya potensi pertumbuhan ini, Pertamina Lubricants berupaya untuk memperkuat kehadirannya di pasar Eropa.

"Kami yakin bahwa dukungan dan jaringan VR46 akan memperkuat upaya kami dalam melakukan penetrasi pasar yang agresif di Eropa," ujar Werry Prayogi, dalam keterangan resmi Jumat (15/3/2024). 

"Kemitraan ini adalah bukti dari kepercayaan VR46 Agency terhadap kualitas produk Pelumas Pertamina dan akan mendorong kami untuk terus berinovasi dan memberikan kualitas terbaik."

"Kami sangat senang dapat berkolaborasi dengan Pertamina Lubricants dalam membawa pelumas kelas dunia ke pasar Eropa," ucap Gianluca Falcioni, menimpali.

Mulai tahun 2024 hingga 2026, Pertamina Lubricants melalui produknya Pertamina Enduro menjadi sponsor utama tim MotoGP Valentino Rossi, VR46 Racing Team, yang kini dikenal sebagai Pertamina Enduro VR46 Racing Team.

Source: Pertamina

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