Penjualan Daihatsu di Jawa Tengah Meningkat hingga 22%

Kunta Bayu Waskita

Editor:

  • Hingga September 2022 penjualan Daihatsu di Jawa Tengah mencapai 54.000 unit.
  • Secara persentase, penjualan ritel Daihatsu secara nasional selama 10 bulan ini lebih besar dibanding pasar otomotif nasional.
  • Sigra, GranMax PU, dan Xenia mendominasi penjualan Daihatsu.

SKOR.id – Pada periode Januari-Oktober 2022, pasar otomotif nasional mencatatkan raihan penjualan ritel sekitar 822 ribu unit.

Angka tersebut naik sekitar 21% dibandingkan dengan periode yang sama tahun 2021 lalu, yakni sekitar 677 ribu unit.

Pada periode yang sama, hingga Oktober 2022, Daihatsu Indonesia mencatatkan penjualan ritel sebanyak 157.327 unit.

Itu berarti naik sekitar 33% dibandingkan dengan periode yang sama tahun 2021 lalu yakni sejumlah 118.089 unit.

Secara persentase, raihan penjualan ritel Daihatsu secara nasional selama 10 bulan ini lebih besar dibandingkan dengan pasar otomotif nasional.

Selain itu, market share Daihatsu juga meningkat menjadi sebesar 19,1%, atau naik sebesar 1,7% dibandingkan dengan YTD Oktober 2021 sebesar 17,4%.

Secara volume dan kontribusi model, penjualan ritel Daihatsu secara nasional hingga Oktober 2022 tetap didominasi oleh top 3 model.

Contohnya, seperti Daihatsu Sigra sebanyak 38.628 unit, atau berkontribusi sekitar 24,6%.

Disusul kemudian Gran Max PU (Pick Up) sebanyak 37.713 unit (24%), dan Daihatsu Xenia dengan capaian 20.660 unit (13,1%).

Penjualan di Jawa Tengah

Sedangkan pada periode berbeda hingga September 2022 khusus area Jawa Tengah, berdasarkan data polreg, pasar otomotif khusus area Jawa Tengah berada di kisaran 54.000 unit.

Secara rata-rata bulanan, pasar otomotif pada area Jawa Tengah berada di sekitar lebih dari 6.000 unit.

Itu artinya naik 4% dibandingkan dengan periode yang sama tahun 2021 lalu, yaitu sekitar 5.700 unit.

Pada periode yang sama, hingga September 2022 penjualan Daihatsu di Jawa Tengah berdasarkan data polreg mencapai 11.171 unit.

Dari capaian ini, secara rata-rata bulanan penjualan Daihatsu pada area Jateng berada di sekitar lebih dari 1.200 unit.

Atau, naik hingga 22% dibanding rata-rata penjualan bulanan periode yang sama tahun 2021, sekitar 1.000 unit dengan market share sebesar 20,6% untuk area Jawa Tengah.

Secara rata-rata bulanan, volume dan kontribusi model penjualan Daihatsu hingga September 2022 di Jawa Tengah didominasi oleh top 3 model.

Ketiganya adalah GranMax PU (Pick Up) sebanyak 318 unit (25,6%), disusul Daihatsu Sigra sebanyak 249 unit (20,1%), dan Daihatsu Xenia 173 unit (13,9%).

Hendrayadi Lastiyoso, Marketing Customer Relations Division Head PT Astra International Daihatsu Sales Operation, menyambut gembira pencapaian ini.

“Daihatsu mengucapkan terima kasih atas kepercayaan pelanggan, khususnya Sahabat Daihatsu di Jawa Tengah atas kesetiaannya memilih Daihatsu," ujar Hendrayadi.

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Source: Daihatsu Indonesia

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