Nike Air Max x Fortnite Bawa Gamers Jelajahi Alam Semesta Airphoria

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Fortnite x Nike Air Max (Dok. Nike).
Fortnite x Nike Air Max (Dok. Nike).

SKOR.id – Perusahaan apparel raksasa, Nike, memperluas kemitraan virtualnya baru-baru ini dengan mengumumkan kemitraan multi-tahunnya dengan Epic Games, penerbit video game dari franchise populer Fortnite.

Segera setelah mengonfirmasi kemitraannya dengan EA Sports, Nike Virtual Studios meluncurkan pengalaman gaming imersif baru di Fortnite yang dinamai sebagai "Airphoria".

Untuk kolaborasi ini, gamer Fortnite dapat menjelajahi alam semesta "Airphoria" bertema Nike Air Max.

Dengan elemen desain yang diambil dari sepatu klasik Air Max 1, Air Max 97, dan Air Max TW, serta model terbaru dari lini Air Max, termasuk Air Max Scorpion dan Air Max Pulse. 

Gamers akan dapat menemukan ruang tersebut melalui Fortnite Discover atau dengan memasukkan kode pulau 2118-5342-7190.

Selain peluncuran "Airphoria", para gamers Fortnite juga dapat membeli pakaian yang dikenakan oleh karakter "Airphoria", Airie, dan Maxxed Out Max, untuk karakter mereka.

Sedangkan koleksi yang terinspirasi dari "Airphoria" juga diluncurkan di Nike.com pada Selasa (20/6/2023).

Sebelumnya Logo Swoosh khas Nike muncul dalam video teaser yang diposting oleh Nike di samping logo Unreal Engine yang mungkin berarti kolaborasi ini akan memiliki beberapa integrasi NFT. 

Mudah-mudahan ini hanya berarti Swoosh bekerja sama dengan Unreal Engine dan tidak akan menginfeksi game.

Nike Air Max x Fortnite (Dok. Nike).
Nike Air Max x Fortnite (Dok. Nike).

Perlu juga dicatat bahwa Jordan Brand, merek anak perusahaan Nike, telah berkolaborasi dengan Fortnite pada tahun 2019 dalam acara Downtown Drop LTM terbatas yang menampilkan tantangan baru dan "skin" dalam game.

"Airphoria mewakili pengalaman baru dan imersif untuk Nike karena memperkuat upayanya dalam produk game dan virtual," kata Ron Faris, VP dan GM Nike Virtual Studios. 

"Saat dunia digital dan fisik menjadi lebih mulus di seluruh produk dan pengalaman yang kami tawarkan, kami selalu mencari cara otentik untuk memperdalam hubungan kami dengan penggemar.”

“Juga, memperluas titik akses ke Nike di seluruh ekosistem digital kami, dan menginspirasi kecintaan pada olahraga dan permainan,” Ron Faris menambahkan.

Pembaca dapat mengakses pengalaman "Airphoria" di Fortnite mulai 20 Juni hingga 27 Juni 2023 pada pukul 8 malam ET waktu setempat (pukul 7 pagi WIB).

Source: complex.com

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