Makin Tajir, Bintang Olimpiade 2022 Eileen Gu Raup Jutaan Dolar dari Sponsor Cina

Nurul Ika Hidayati

Editor:

  • Eileen Gu sudah kebanjiran sponsor sebelum mewakili Cina di Olimpiade 2022.
  • Perusahaan riset di Shanghai menyebutkan atlet ski itu telah menghasilkan jutaan dolar.
  • Di antaranya dari kosmetik Estee Lauder, Cadillac, Louis Vuitton dan Tiffany.

SKOR.id - Eileen Gu, bintang ski kelahiran Amerika yang memenangkan medali emas untuk tanah air ibunya, Cina, dilaporkan telah meraup puluhan juta dolar dalam sponsorship - bahkan sebelum kesuksesannya yang besar di Olimpiade 2022 di Beijing.

Situs Insider mengutip laporan dari CBN Data, perusahaan riset yang berbasis di Shanghai, yang mengatakan bahwa Gu menghasilkan 200 juta Yuan (atau lebih dari $31 juta) - sekitar Rp453 miliar - pada tahun 2021 – sebelum meraih medali emas Olimpiade.

Yicai Global, sebuah outlet di Shanghai, menghitung 23 kesepakatan sponsorship untuk Gu menuju Olimpiade, termasuk kosmetik Estee Lauder, Cadillac, Louis Vuitton dan Tiffany.

Menurut outlet itu, berbagai endorser dari Cina yang merekrut Gu meliputi pakaian olahraga Anta, Luckin Coffee, Mengniu Dairy, e-retailer, JD.Com, China Mobile, Peoples Insurance Company of China, dan Bank of China.

Gu, 18, adalah seorang supermodel dan juga seorang atlet juara. Dia memenangkan medali emas di kompetisi big air gaya bebas wanita minggu lalu, menjadi peraih medali emas termuda dalam sejarah untuk event itu.

Gu juga mendapatkan medali perak dalam event slopestyle gaya bebas.

 
 
 
View this post on Instagram
 
 
 

A post shared by Eileen Gu ???????????????? (@eileen_gu_)

Perempuan muda itu lahir di San Francisco dari ayah Amerika dan ibu berdarah Cina.

Pada bulan Februari 2019, Gu bertemu dengan Presiden Cina, Xi Jinping, dan segera setelah pertemuan itu memutuskan dia akan berkompetisi untuk Cina di Olimpiade 2022.

"Saya berharap melalui pengejaran saya pada olahraga ekstrem, saya dapat meningkatkan interaksi, pemahaman, dan persahabatan antara orang-orang Cina dan Amerika," tulis Elileen Gu di jaringan media sosial Cina, Weibo, seperti dilansir oleh New York Times.

Sementara misi Gu itu menuai pujian, ada fakta bahwa kepindahan kewarganegaraannya ke Cina, tidak dapat dipisahkan dari Partai Komunis Tiongkok.

Pihak berwenang Cina secara kredibel dituduh melakukan pemerkosaan, sterilisasi paksa dan tenaga kerja yang diamanatkan untuk populasi minoritas Muslim Uyghur di negara itu.

Nikki Haley, mantan duta besar AS PBB, mencaci Gu karena tidak memihak antar negara.

“Dalam hal kewarganegaraan, lihat, Cina atau AS? Anda harus memilih sisi. Periode!” kata Haley dalam wawancara baru-baru ini dengan Real Clear Politics.

“Anda harus memihak karena Anda orang Amerika atau orang Cina, dan mereka dua negara yang sangat berbeda. Setiap atlet perlu tahu kapan mereka mengibarkan bendera mereka, Anda membela kebebasan atau Anda membela pelanggaran hak asasi manusia."

"Tidak ada di antaranya.”***

Berita Olahraga Lainnya:

Sensasi Kontroversial Eileen Gu, Atlet Ski AS yang Berpaling ke Cina

 

Source: nypost.com

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