Kolaborasi Born X Raised dan PSG Layak Dikoleksi

Tri Cahyo Nugroho

Editor: Tri Cahyo Nugroho

Inilah sebagian hasil kolaborasi Born X Raised bersama PSG. (Jovi Arnanda/Skor.id)
Inilah sebagian hasil kolaborasi Born X Raised bersama PSG. (Jovi Arnanda/Skor.id)

SKOR.idBorn X Raised, merek streetwear yang berbasis di Los Angeles, Amerika Serikat, belum lama ini melansir produk hasil kolaborasi mereka dengan salah satu klub elite Eropa, Paris Saint-Germain (PSG).

Pertama kali diumumkan menjelang pertarungan Le Classique PSG melawan Olympique de Marseille pada 31 Maret lalu – saat Kylian Mbappe dan rekan-rekannya mengenakan jersey kandang edisi khusus – Born X Raised, telah memberi gambaran lebih dekat kepada publik tentang kolaborasi terkini mereka dengan juara Liga Prancis (Ligue 1) menjelang peluncurannya. 

Kapsul tersebut terdiri dari jersey kolaboratif kandang dan tandang edisi khusus, yang menampilkan versi Paris dan Los Angeles yang eksklusif. Jersey ini menampilkan warna merah, biru tua, dan putih dengan font Inggris kuno BXR dan logo PSG

Selain itu, jersey tersebut menampilkan nama para pemain bintang PSG: Mbappe 7, Kang 9, Barcola 29, Zaire Emery 33, dan O. Dembele 10. 

Di bagian lain dalam kapsul kecil ini terdapat berbagai macam kaus oblong (T-shirt) dan kaus crewneck yang menampilkan logo kolaborasi BXR dan PSG di samping tulisan “Off the Pitch”.

Kolaborasi Born X Raised dengan Paris Saint-Germain sudah dirilis pada Jumat (5/4/2024) pekan lalu di situs BXR dan situs PSG

Sejak mendiang Chris “Spanto” Printup mendirikan merek jalanan yang berbasis di Venice, Los Angeles pada tahun 2013, Born X Raised memang tidak asing dengan kolaborasi. 

Sejauh ini mereka telah berkolaborasi dengan NASCAR, LA Kings, NFL, Nike, Los Angeles Rams, Los Angeles Dodgers, Los Angeles Lakers, Los Angeles Football Club (LAFC), Stussy, Levi’s, dan masih banyak lagi. 

Singkatnya, daftar itu semakin panjang karena Born X Raised kini telah bekerja sama dengan PSG untuk kolaborasi khusus. 

Dengan bekerja sama dengan klub sepak bola ternama Prancis, kolaborasi ini bersandar pada fokus Born X Raised pada kepribadiannya yang berfokus pada komunitas lokal dan internasional. Baik di dalam maupun di luar lapangan, koleksi ini berupaya menyatukan para penggemar melalui kecintaan terhadap streetwear dan olahraga.  

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