Kolaborasi Billionaire Boys Club x Li-Ning Hadir untuk Para Shio Naga

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Kolaborasi fashion Billionaire Boys Club x Li Ning Year of the Dragon (Yusuf/Skor.id).
Kolaborasi fashion Billionaire Boys Club x Li Ning Year of the Dragon (Yusuf/Skor.id).

SKOR.idLi-Ning, merek apparel asal Cina, selama ini dikenal dengan produk-produk sportswear-nya. Penggemar bulu tangkis, termasuk di Indonesia, tentu sudah tidak asing dengan merek ini.

Dan tentunya, Li-Ning juga membuka peluang bisnis untuk berkolaborasi dengan merek fashion lainnya. 

Jelang Tahun Baru Cina atau Imlek yang jatuh pada 10 Februari 2024, Li-Ning bekerja sama dengan Billionaire Boys Club yang dipimpin oleh desainer Pharrell Williams.

Keduanya juga berkolaborasi untuk merayakan mereka yang ber-Shio Naga, yakni orang-orang yang memiliki tahun kelahiran 1964, 1976, 1988, 2000, 2012, dan 2024. 

Koleksi spesial ini menawarkan perspektif menyegarkan tentang fashion anak muda kontemporer, memadukan streetwear dengan budaya perayaan Cina.

Dalam seluruh koleksinya, gambar naga dipadukan dengan motif astronot Billionaire Boys Club dan pola batangan emas. 

Gambaran mengenai anak muda Cina dilanjutkan melalui warna-warna lembut yang diekspresikan melalui material yang kaya dalam pemilihan pakaian. 

Koleksi pakaian kolaborasi Billionaire Boys Club x Li-Ning Year of the Dragon juga dilengkapi dengan rilis sepatu edisi terbatas.

Yaitu terdiri dari Ling Teng, gaya skate yang dirancang ulang dengan siluet sepatu penny loafer

Palet warna yang kontras ditentukan oleh detail kulit dan sentuhan akhir velour

Menyelesaikan desainnya adalah penutup velcro untuk fungsionalitas, teknologi bantalan BOOM, dan chip poker edisi khusus.

Baru saja rilis 15 Januari 2024, koleksi Billionaire Boys Club x Li-Ning Year of the Dragon tersedia melalui Li-Ning, toko utama Tmall, dan di pengecer tertentu.

Li-Ning x NBA

Desainer Pharrell Williams tidak ragu berkolaborasi dengan Li-Ning karena merek tersebut juga sudah dikenal di Amerika Serikat.

Li-Ning saat ini adalah mitra pemasaran resmi NBA dan memiliki kesepakatan sponsorship dengan sembilan pemain NBA, mereka adalah:

  • Baron Davis (pensiun)
  • Shaquille O'Neal (pensiun)
  • Damon Jones (pensiun)
  • Jose Calderon (pensiun)
  • Cleanthony Early dari Rio Grande Valley Viper
  • Glenn Robinson III dari Golden State Warriors
  • Evan Turner dari Atlanta Hawks
  • Dwyane Wade dari Miami Heat (kontrak seumur hidup)
  • CJ McCollum dari New Orleans Pelicans

Pada tahun 2006, O'Neal menandatangani kontrak berdurasi empat tahun dengan Li-Ning, yang dilaporkan bernilai 1,25 juta dolar AS (setara Rp2,84 miliar kurs saat ini).

Itu merupakan kesepakatan terbesar yang dibuat perusahaan tersebut, dan penandatanganan bintang olahraga Amerika dengan profil tertinggi oleh perusahaan Cina. 

Source: hypebeast.com

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