Fear of God Athletics Ingin Mengangkat Derajat Pakaian Olahraga

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Koleksi fashion Fear of God Athletics (Jovi Arnanda/Skor.id).
Koleksi fashion Fear of God Athletics (Jovi Arnanda/Skor.id).

SKOR.id – Tiga tahun setelah mengumumkan kemitraan, Fear of God x Adidas akhirnya meluncurkan koleksi fashion terbarunya. 

Kolaborasi yang dirilis baru-baru ini ini dijuluki sebagai Fear of God Athletics, atau disingkat lagi menjadi Athletics.

Kemitraan ini memadukan kegemaran sang pemilik label Fear of God, desainer Jerry Lorenzo, terhadap olahraga bola basket dan menjahit.

Sehingga, terciptalah koleksi fashion yang berupaya mengangkat derajat pakaian olahraga ke tingkat yang lebih tinggi.

Menurut rilis merek tersebut, Athletics “melengkapi arsitektur merek Fear of God, yang didirikan pada tahun 2013.”

Catatan dari tiap tingkatan (Fear of God dan Essentials) dapat dilihat pada pilar ketiga yang disinggung Lorenzo.

Mulai dari atasan oversized dan track pants yang mirip dengan celana NBA, Tear Away.

Namun, ditata ulang dalam estetika minimal futuristik yang mengingatkan kita pada pakaian yang dikenakan dalam film fiksi ilmiah, contohnya seperti Dune (diproduksi tahun 2021).

Difoto oleh seniman Nadav Kander, kampanye kolaborasi ini mengusung nuansa alkitabiah yang halus. 

Mulai dari gambar model dengan tangan terentang, kaca mata menghadap ke langit. Seolah meniru lukisan yang menggambarkan Yesus Kristus.

Dalam film pengiringnya, terlihat serangkaian model ditampilkan berjalan di atas air menuju tiga gunung bergerigi berbentuk The Three Stripes (menggambarkan logo Adidas). 

“Rumah ini dibangun untuk mencerminkan sifat dan rancangan makhluk tertinggi, di mana terdapat kesatuan dan keragaman dalam trinitas,” kata Jerry Lorenzo.

Dalam iklan tersebut terlihat, lini debut dari produk-produk Athletics menampilkan sejumlah pakaian klasik.

Contohnya seperti zip-up, atasan dan jaket tanpa lengan, hingga berbagai crewneck performa, dan aksesori. 

Pengumuman mengenai koleksi kolaborasi ini muncul setelah adanya sneaker Fear of God x Adidas Basketball yang terlihat dipakai Lorenzo pada bulan Mei 2023 lalu.

Athletics sudah diluncurkan secara resmi pada tanggal 3 Desember 2023 secara online di Fear of God dan CONFIRMED dari Adidas.

Disusul kemudian, perilisan di toko Adidas DTC tertentu pada tanggal 6 Desember 2023. 

Sebelum peluncuran tersebut, Fear of God mengadakan acara bertajuk “The Athletics Atmospheric” di Los Angeles, Amerika Serikat, pada 30 November-3 Desember 2023.

Source: Hypebeast

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