Bali United Melihat Pandemi Virus Corona sebagai Tantangan Ekonomi

Taufani Rahmanda

Editor:

  • Pandemi virus corona tidak menjadi masalah bagi Bali United, melainkan dijadikan tantangan.
  • Bali United merasa pandemi virus corona saat ini jadi periode tim marketing membuktikan kinerja.
  • Tim marketing Bali United dituntut membuat ide dan gebrakan baru untuk menjaga antusiasme fan.

SKOR.id - Bali United tidak melihat pandemi virus corona sebagai sebuah pukulan telak untuk keuangan dan bisnis, melainkan menjadi tantangan ekonomi.

Saat klub-klub Liga 1 2020 lainnya merasa cemas terkait kondisi keuangannya karena dampak pandemi virus corona, lain halnya dengan Bali United.

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"Kami melihat situasi saat ini menjadi tantangan. Ini tantangan, utamanya tim marketing. Kami melihatnya juga menjadi seru," kata Chief Marketing Officer Bali United, Putri Sudali.

"Kami jadi merasa tertantang membuat gebrakan baru. Bagaimana bisa terus membuat fan antusias namun dengan cara yang lain," ia melanjutkan pada Kamis (7/5/2020).

Putri menjelaskan, pada masa pandemi ini saatnya tim marketing harus unjuk gigi untuk bisa terus mendapatkan perhatian dari Semeton, sebutan penggemar Bali United.

Dengan kecintaan penggemar yang terus dijaga, niscaya dapat membantu ekonomi klub. Saah satunya fan akan mendukung dengan membeli ofisial merchandise.

"Sebelumnya itu kan kami kampanye untuk ke stadion. Tapi sekarang bagaimana caranya kampanye agar mereka tetap antuasias dengan tetap di rumah saja," ucap Putri.

"Kreativitas kami tentu saja tertantang dengan membuat berbagai ide. Tidak mungkin juga kami melakukan dengan hanya menunjukan highlight pertandingan," ia melanjutkan.

Sebagai gambaran, terhentinya kompetisi selama hampir dua bulan, membuat banyak klub kesulitan merancang cara pemasaran, sehingga jalan di tempat.

"Lagi pula kondisinya juga masih belum jelas kapan tim bisa bertanding lagi. Kami mencoba cara lain seperti memberi contoh dari pemain apa yang bisa dilakukan," kata Putri.

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Ia juga membeberkan beberapa tindakan yang sudah dilakukan oleh tim marketing Bali United sebelumnya dan terbukti berhasil menggaet animo dari penggemar.

Terbaru akan mengajak Semeton turut serta memberi donasi penanganan virus corona. Ada pula berbagai games ringan di media sosial, hingga acara live Instagram.

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