Arema FC dan Tujuh Sponsor Cari Solusi Publikasi Laga Tanpa Penonton

Noval Luthfianto

Editor:

  • PSSI dan PT LIB memutuskan seluruh pertandingan Arema FC dalam lanjutan Liga 1 2020 digelar tanpa penonton.
  • Tujuh sponsorship utama Arema FC dalam Liga 1 2020 tak mempermasalahkan pertandingan tanpa penonton.
  • Para sponsor Arema FC ini akan tetap memberikan dukungan sebagaimana kontrak yang telah disepakati.

SKOR.id – PSSI dan PT Liga Indonesia Baru (LIB) telah memutuskan seluruh rangkaian 280 pertandingan lanjutan Liga 1 2020 digelar tertutup alias tanpa penonton.

Pertimbangan PSSI dan PT LIB, protokol kesehatan di tengah pandemi Covid-19. Namun, kondisi ini dikhawatirkan membuat sponsor klub Liga 1 2020 balik badan.

Namun ternyata, kondisi itu tak dipermasalahkan tujuh sponsorship utama Arema FC. Mereka tetap menjadi bagian dari Singo Edan dalam lanjutan kompetisi.

Ketujuh sponsor itu akan tetap mendukung, baik dalam 15 laga tandang maupun 16 laga kadang di Stadion Kanjuruhan, Kepanjen, Kabupaten Malang. 

“Prinsipnya tujuh sponsorship utama kami, bisa mengerti dan memaklumi bahwa semua pertandingan lanjutan Liga 1 2020 digelar tanpa penonton," kata Yusrinal Fitriandi.

"Mereka legowo. Apalagi larangan kehadiran penonton di stadion demi lancarnya penerapan protokol Covid-19," Manajer Divisi Bisnis dan Marketing Arema FC ini menambahkan.

Sebagai jalan tengah, Arema FC dan ketujuh sponsor tersebut menyiapkan solusi atau alternatif publikasi lainnya agar tetap bisa sampai ke publik.

Ketujuh sponsor Arema FC dalam Liga 1 2020 adalah Bola88.fun, Joseph Refo Investment Inc, Indomie, Rhinoflex, Singo Edan Apparel, dan Kratingdaeng, dan MS Glow For Men.

Total nilai kontrak ketujuh sponsor tersebut dalam semusim untuk Singo Edan, julukan Arema FC, mencapai angka fantastis, yakni Rp25 miliar.

“Pandemi Covid-19 memang telah memaksa suporter terusir dari area stadion, namun ada solusinya bagi kami dan tujuh sponsorship utama Arema," ucap Yusrinal.

"Kami lebih memperkuat promosi secara digital di media sosial. Mereka tak keberatan dengan solusi dari kami itu," Yusrinal menambahkan.

Persoalan publikasi sponsor secara digital telah disepakati. Hanya tingal porsi dan format publikasinya yang terus dimatangkan sebelum kompetisi dimulai.

"Sekalipun laga digelar tanpa penonton, ada peluang dari siaran langsung dari pihak televisi, dan pihak sponsorship kami tidak masalah,” Yusrinal Fitriandi memungkasi.

Ikuti juga InstagramFacebookYouTube, dan Twitter dari Skor Indonesia.

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