Subaru Indonesia Rayakan 50 Tahun All Wheel Drive di Surabaya

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Subaru Crosstrek 50 Years AWD Edition diluncurkan Rabu (18/10/2023) di Jakarta (Rahmat Ari Hidayat/Skor.id).
Subaru Crosstrek 50 Years AWD Edition (Rahmat Ari Hidayat/Skor.id).

SKOR.idSubaru Indonesia bersama Plaza Subaru pada Kamis (2/11/2023) merayakan 50 tahun perjalanan panjang core technology All-Wheel Drive (AWD) Subaru di Surabaya.

Perayaan dilakukan dengan menyelenggarakan Subaru DriveFest di Galaxy Mall Surabaya dan meluncurkan dua produk terbaru. 

Sejak diperkenalkannya Subaru Leone 4WD Estate Van pada September 1972, Subaru telah memproduksi lebih dari 21 juta kendaraan AWD di seluruh dunia hingga hari ini. 

Setelah pembukaan Subaru DriveFest di Jakarta, Subaru Indonesia melanjutkan perkenalanannya di Kota Surabaya untuk dua varian.

Yaitu, edisi khusus Subaru Crosstrek 50 Years All-Wheel Drive Edition dan model terbaru Subaru Outback.

Subaru DriveFest di Galaxy Mall Surabaya merilis Subaru Crosstrek 50 Years All-Wheel Drive Edition dan New Subaru Outback (Dok. Subaru Indonesia).
Subaru DriveFest di Galaxy Mall Surabaya merilis Subaru Crosstrek 50 Years All-Wheel Drive Edition dan New Subaru Outback (Dok. Subaru Indonesia).

Perkenalan kedua mobil tersebut berlangsung di South Atrium Galaxy Mall 1 Surabaya mulai dari 30 Oktober 2023 hingga 5 November 2023.

Fitur paling khas dari Symmetrical AWD Subaru adalah drivetrain yang ditata secara simetris, dipasangkan dengan mesin Boxer dengan konfigurasi horizontal. 

Kombinasi low center gravity yang secara natural hadir dari mesin Boxer dan keseimbangan bobot superior dari drivetrain simetris, memaksimalkan stabilitas dan traksi di semua lingkar roda.

Kondisi ini tentunya menawarkan performa berkendara yang baik dalam berbagai cuaca dan kondisi jalan. 

Kombinasi teknis tersebut telah membawa brand Subaru sangat dekat dengan Symmetrical All-Wheel Drive secara alami dengan semua keunggulannya, baik di medan on-road maupun off-road.

Arie Christopher, Chief Executive Officer Subaru Indonesia, memberikan komentarnya mengenai acara ini saat jumpa media di Surabaya

“Sebagai salah satu teknologi inti yang mendukung komitmen Subaru terhadap keselamatan dan kenikmatan berkendara, sistem Symmetrical AWD Subaru terus ditingkatkan selama lima dekade.“ 

"Untuk merayakan pencapaian penting ini, kami menyelenggarakan Subaru DriveFest di kota Surabaya,” kata Arie.

“Kami juga menghadirkan Subaru Crosstrek 50 Years All-Wheel Drive Edition yang hanya tersedia sebanyak 15 unit di Indonesia,” Arie menuturkan. 

“Kami yakin segala fitur yang disematkan pada Subaru Crosstrek 50 Years All-Wheel Drive Edition dan Subaru Outback dapat memberikan kepraktisan dan kenyamanan berkendara untuk masyarakat di Surabaya.”

Hal tersebut menurut Arie ditonjolkan melalui desain eksterior dan interior dari mobil asal Jepang itu. 

“Kami juga mengundang seluruh pencinta Subaru dan seluruh masyarakat Surabaya untuk hadir di acara Subaru DriveFest, dan merasakan benefit langsung dari program terbaru kami.”

“Termasuk di antaranya bersama Garmin dan Urban Republic, serta melihat langsung produk edisi khusus kami tersebut,“ kata Arie.

Jadwal Subaru DriveFest 2023 di 4 Kota

1. Jakarta, 18-22 Oktober 2023 di Atrium Senayan City Mall

2. Surabaya, 30 Oktober-5 November 2023 di Atrium Galaxy Mall 1 Surabaya

3. Tangerang, 31 Oktober-5 November 2023 di Atrium AEON BSD Mall

4. Batam, 6-12 November 2023 di Atrium Grand Batam Mall

Source: Subaru Indonesia

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