Petinggi Dorna Anggap Marc Marquez Duta Terbaik MotoGP

I Gede Ardy Estrada

Editor: I Gede Ardy Estrada

Marc Marquez, pembalap Repsol Honda
Pembalap Repsol Honda Marc Marquez mengalami crash saat bersaing meraih podium dalam MotoGP Italia 2023, Minggu (11/6/2023). (M. Yusuf/Skor.id)

SKOR.id - MotoGP ingin meningkatkan levelnya yang lebih tinggi. Terobosan pun terus dilakukan Dorna Sports sebagai operator kejuaraan balap motor paling bergengsi itu.

Menurut Chief Commercial Officer Dorna, Dan Rossomondo para pembalap memiliki peran sangat krusial untuk itu, terutama bintang Repsol Honda Marc Marquez.

Rossomondo sendiri menjalankan tugasnya di Dorna sejak April 2023. Sebelumnya orang Amerika Serikat ini adalah wakil presiden senior kemitraan global dan media untuk NBA.  

Dan Rossomondo, yang bertanggung jawab atas hak siar TV dan media MotoGP, kemitraan global dan aplikasi digital, menggambarkan para pembalap sebagai pahlawan pertunjukkan dan olahraga spektakuler.

Rossomondo bergabung ke MotoGP karena melihat kejuaraan memiliki potensi luar biasa untuk menembus batas dan juga meraih peluang baru.  

"MotoGP diposisikan dengan sempurna untuk memelihara basis penggemar serta menarik pemirsa baru," ujar Rossomondo dalam wawancara dengan El Periodico.

"Kami akan menarik semua orang, dari mulai perusahaan besar, investor, hingga media dan fans. Kami akan menunjukkan kepada mereka betapa menariknya olahraga kami," ia menambahkan.

Untuk itu, Dan Rossomondo menganggap ada satu faktor penting yang menentukan, yakni hubungan antara penggemar dan pembalap. Ini yang bakal menjadi fokus Dorna.

"Pembalap perlu memahami bahwa mereka merupakan bintang yang memiliki potensi untuk menarik lebih banyak penonton. Mereka adalah pahlawan dan sangat penting bagi mereka memahami itu," tuturnya.

Meski kini banyak pembalap mulai punya basis penggemar, CCO Dorna tersebut melihat satu sosok bisa menjadi fokus, yakni juara dunia enam kali MotoGP, Marc Marquez.

"Ada beberapa pembalap yang dapat mengambil peran ini. Tetapi, yang paling mewakili nilai-nilai dan semangat MotoGP adalah Marc (Marquez)," kata Rossomondo, yang menggambarkan Spaniard sebagai 'duta terbaik' kejuaraan dunia.

"Marc bisa membantu kami untuk mengangkat MotoGP seperti roket," tambah sang CCO, yang mengonfirmasi bahwa dirinya telah berbicara dengan Marquez tentang rencana tersebut.

Source: El Periodico

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