New Balance Sukses Gelar Rangkaian Selebrasi Grey Days 2024 di Jakarta

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Rangkaian acara Grey Days 2024 New Balance yang digelar di Jakarta pada 17-20 Mei 2024 (Jovi Arnanda/Skor.id).
Rangkaian acara Grey Days 2024 New Balance yang digelar di Jakarta pada 17-20 Mei 2024 (Jovi Arnanda/Skor.id).

SKOR.id – Bagi para sneakerhead atau kolektor sneaker, “Grey Days” selalu menjadi momen istimewa yang dinanti-nanti. 

Tahun ini, brand sepatu global New Balance yang erat sekali dengan warisan signature colour, Grey atau abu-abu, menghadirkan rangkaian selebrasi berbeda dengan merangkul berbagai komunitas urban yang ada di Jakarta. 

Dimulai dari event kolaborasi bernuansa serba-abu-abu dengan Foot Locker yang dimeriahkan para pencinta street style dan deretan musisi-musisi ternama seperti Andien, Barasuara, Sun D, hingga DJ Jidho pada 17 Mei 2024. 

Kemudian dilanjutkan Minggu (20/5/2024) pagi dengan menggelar Planet Sports New Balance Grey Days Run.

Ajang ini diikuti oleh ratusan urban runners yang bergabung dalam NBRC, Riot, IndoRunners, dan komunitas lari lainnya.

“Perayaan Grey Days kali ini terinspirasi dari DNA dan identitas New Balance yang berpusat pada gaya hidup komunitas urban,” kata Martina Harianda Mutis, General Manager Brand Marketing Sports MAP Active. 

“Karena itu kolaborasi dengan Foot Locker dan Planet Sports menjadikan momen Grey Days 2024 jadi selebrasi semangat kolektivisme dan budaya komunitas urban.”

“Serta kecintaan mereka terhadap New Balance dan semangat legasi warna abu-abu yang tidak pernah padam.”

Grey Days bukan hanya tentang perayaan sepatu atau alas kaki, tapi juga tentang kebersamaan, nilai-nilai, kreativitas, dan semangat komunitas yang berani menantang batasan demi terus maju ke depan,” ucapnya.

Legasi Grey Days dimulai sejak tahun 1970-an, di mana saat itu warna abu-abu memiliki ciri khas tersendiri yang stand out di concrete jungle khas perkotaan. 

Dengan material suede abu-abu, selain memperkuat daya tahan sepatu, senada dengan warna aspal, juga sangat cocok dengan tampilan gaya khas masyarakat urban. 

Hal tersebut merupakan awal dari berbagai produk New Balance berwarna abu-abu yang kini tidak terhitung jumlahnya.

Apparel dan sneaker New Balance dalam perayaan "Grey Days" 2024 (Jovi Arnanda/Skor.id).
Apparel dan sneaker New Balance dalam perayaan "Grey Days" 2024 (Jovi Arnanda/Skor.id).

Untuk Grey Days 2024, New Balance menghadirkan pilihan sepatu ikonik dan apparel dalam palet warna abu-abu.

Harapannya, koleksi Grey Days 2024 dapat memenuhi beragam inspirasi dan gaya hidup masyarakat Indonesia, baik dari komunitas lari hingga pencinta fashion.

Koleksi Grey Days dibanderol dengan range harga Rp399.000-Rp2.999.000, tersedia di seluruh toko online dan offline New Balance, Foot Locker, dan Planet Sports Asia mulai tanggal 1 Mei 2024 (online) dan tanggal 10 Mei 2024 (offline).

Source: New Balance Indonesia

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Perayaan Grey Days tahun ini juga disemarakkan dengan peluncuran film pendek.

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