New Balance Buka Gerai Berkonsep Uncommon Common Pertama di Indonesia

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Gerai New Balance berkonsep Uncommon Common dibuka di New Balance Grand Indonesia Lantai 3, Jakarta (Dede Sopatal Mauladi/Skor.id).
Gerai New Balance berkonsep Uncommon Common dibuka di New Balance Grand Indonesia Lantai 3, Jakarta (Dede Sopatal Mauladi/Skor.id).

SKOR.id – Saat ini, untuk mengoptimalkan pengalaman pelanggan ritel bukan sekadar mengenai kualitas produk atau harga.

Melainkan juga harus bisa menciptakan ikatan emosional dan interaksi manusia secara lebih personal dalam setiap momen belanja. 

Terkait hal ini, PT MAP Aktif Adiperkasa selaku distributor brand sepatu global New Balance, terus mengeksplorasi dan memperkuat eksistensinya di Indonesia dengan membuka gerai berkonsep baru “Uncommon Common”.

Geri tersebut kini berhasil diimplementasikan untuk pertama kalinya di Indonesia di New Balance Grand Indonesia Lantai 3, Jakarta.

Gerai New Balance berkonsep Uncommon Common di Grand Indonesia Lantai 3 (Dok. New Balance Indonesia).
Gerai New Balance berkonsep Uncommon Common di Grand Indonesia Lantai 3, tampak depan (Dok. New Balance Indonesia).

Martina Harianda Mutis, General Manager Brand Marketing Sports MAP Active menjelaskan mengenai konsep baru tesebut.

“Konsep Uncommon Common ini merupakan salah satu cara kami memberikan pengalaman baru kepada para pelanggan,” ujar Martina dalam keterangan resminya yang dikutip Senin (23/9/2024). 

“Kami mengubah mindset di mana bila dulu membeli sepatu hanya soal transaksional,” ia menambahkan.

Salah satu sudut gerai New Balance Uncommon Common (Dok. New Balance).
Salah satu sudut gerai New Balance Uncommon Common di Grand Indonesia lantai 3, Jakarta (Dok. New Balance).

“Sekarang lebih dari itu, menemukan sepatu yang paling pas jadi pengalaman personal dalam mengekspresikan gaya dan karakter diri sendiri.” 

“Dalam gerai ini, kami lebih fokus untuk berinteraksi dengan pelanggan untuk memberikan ruang bagi setiap pelanggan dalam menemukan karakter dan gaya otentiknya.”

“Sehingga, pada akhirnya dapat saling menginspirasi satu sama lain,” Martina menjelaskan.

Salah satu sudut gerai New Balance Uncommon Common (Dok. New Balance).
Salah satu sudut gerai New Balance Uncommon Common di Grand Indonesia Lantai 3, Jakarta (Dok. New Balance).

Gerai New Balance dengan konsep “Uncommon Common” ini  sebelumnya sudah dibuka di negara lain.

Konsep ini pertama kali diperkenalkan di gerai New Balance London Stratford, Inggris, kemudian diikuti oleh gerai New Balance di Boston, Amerika Serikat, yang dibuka pada tahun 2023.

New Balance di Grand Indonesia yang mengusung konsep serupa memiliki desain interior berwarna putih dengan aksen ornamen kayu, sehingga menciptakan suasana yang modern dan nyaman.

Produk-produk yang ditampilkan dalam gerai berkonsep baru “Uncommon Common” ini dipilih secara khusus.

Termasuk berbagai koleksi terbaru yang cocok untuk semua orang, mulai dari pelari hingga pencinta fashion.

Source: New Balance Indonesia

RELATED STORIES

New Balance 1906L Loafer ‘Metallic Silver’ Janjikan Gaya dan Kenyamanan

New Balance 1906L Loafer ‘Metallic Silver’ Janjikan Gaya dan Kenyamanan

New Balance 1906L Loafer “Metallic Silver” akan mulai dipasarkan pada September 2024.

New Balance 2002R ‘Infield Clay’ Padukan Gaya dan Kenyamanan

New Balance 2002R ‘Infield Clay’ Padukan Gaya dan Kenyamanan

New Balance 2002R “Infield Clay” saat ini sudah dipasarkan dalam berbagai ukuran untuk pria dan wanita.

New Balance 1906R Hadir Lebih Cerah dengan Warna Cactus

New Balance 1906R Hadir Lebih Cerah dengan Warna Cactus

New Balance 1906R “Cactus” diperkirakan rilis di NewBalance.com beberapa minggu mendatang.

New Balance 650 Honeycomb, Sepatu dengan Pola Sarang Lebah

Sneaker New Balance 650 Honeycomb bakal diluncurkan pada 1 Juni 2023.

Skor co creators network
RIGHT_ARROW
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
RIGHT_ARROW

THE LATEST

Joao Almeida, pelatih asal Portugal yang menangani Unggul FC Malang di Pro Futsal League 2023-2024. (Yusuf/Skor.id)

Futsal

Pelatih Unggul FC: Semua Tim Punya Peluang Baru Juarai Pro Futsal League 2024-2025

Pelatih Unggul FC Malang, Joao Almeida, menganggap positif Playoffs Pro Futsal League 2024-2025 dalam persaingan juara.

Taufani Rahmanda | 30 Jun, 12:02

Kontribusi besar Lionel Messi untuk FC Barcelona membuat namanya masih lekat dengan penggemar Barca dan itu dibuktikan lewat angka penjualan jersey-nya. (M. Yusuf/Skor.id)

La Liga

Barcelona Bayar Utang Ratusan Miliar Rupiah ke Lionel Messi

Lionel Messi masih menerima uang dari Barcelona, meski sudah berpisah dengan klub tersebut sejak 2021.

Rais Adnan | 30 Jun, 11:16

Bali United. (Deni Sulaeman/Skor.id)

Liga 1

Bali United Datangkan Rekan Setim Eliano Reijnders, Ini Alasannya

Mike Hauptmeijer resmi menjadi penjaga gawang anyar Bali United dengan kontrak berdurasi dua musim.

Rais Adnan | 30 Jun, 10:43

Pelatih Timnas Putri Indonesia, Satoru Mochizuki.

Timnas Indonesia

Pantau Laga Taiwan vs Pakistan, Pelatih Timnas Putri Indonesia Kantongi Kekuatan Lawan

Pelatih Timnas putri Indonesia, Satoru Mochizuki, menonton langsung duel Kualifikasi Piala Asia Wanita 2026 lainnya.

Taufani Rahmanda | 30 Jun, 10:35

cover persib

Liga 1

Bek Argentina Bakal Isi Kuota Terakhir Pemain Asing Persib

Patricio Matricardi direncanakan bakal bergabung dengan Persib pada pekan ini.

Rais Adnan | 30 Jun, 10:18

Paul Pogba bergabung ke AS Monaco. (Grafis: Deni Sulaeman/Skor.id).

World

7 Mantan Pemain Liga Inggris Jadi Rekan Paul Pogba di AS Monaco

Ada 7 mantan pemain dari Liga Inggris yang menjadi rekan Paul Pogba di AS Monaco.;

Pradipta Indra Kumara | 30 Jun, 09:42

Persela Lamongan  - Hendy AS - Skor.id

Liga 2

Dilatih Aji Santoso untuk Liga 2 2025-2026, Persela Bermanuver Amankan Pemain Ternama

Demi menuntaskan misi kembali ke Liga 1, Persela Lamongan mengamankan jasa para pemain berlabel Timnas Indonesia.

Taufani Rahmanda | 30 Jun, 09:07

cover bursa transfer Liga 1.

Liga 1

Update Bursa Transfer Liga 1 Menuju Musim 2025-2026

Aktivitas keluar-masuk pemain dan jajaran pelatih tim 18 klub Liga 1 2025-2026 pada awal musim, yang diperbaharui berkala.

Taufani Rahmanda | 30 Jun, 08:04

Cristiano Ronaldo bertahan di Al Nassr. (Grafis: Deni Sulaeman/Skor.id).

World

Cristiano Ronaldo Terima Gaji Hampir Rp4 Triliun, Ada Janji dengan Al Nassr di Balik Nominal Fantastis

Cristiano Ronaldo menandatangani kontrak baru dengan Al Nassr, dan dikabarkan dapat mengantongi hampir Rp4 triliun.

Pradipta Indra Kumara | 30 Jun, 07:57

Mauricio Souza sebagai pelatih kepala Persija Jakarta, Juni 2025. (Foto: Taufani Rahmanda/Grafis: Deni Sulaeman/Skor.id)

Liga 1

Pengakuan Pelatih Persija soal Lepas 5 Pemain ke Liga Indonesia All Star

Bergabungnya lima pemain Persija Jakarta ke Liga Indonesia All Star untuk Piala Presiden 2025 jadi keputusan manajemen.

Taufani Rahmanda | 30 Jun, 07:52

Load More Articles