New Balance Buka Gerai Berkonsep Uncommon Common Pertama di Indonesia

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Gerai New Balance berkonsep Uncommon Common dibuka di New Balance Grand Indonesia Lantai 3, Jakarta (Dede Sopatal Mauladi/Skor.id).
Gerai New Balance berkonsep Uncommon Common dibuka di New Balance Grand Indonesia Lantai 3, Jakarta (Dede Sopatal Mauladi/Skor.id).

SKOR.id – Saat ini, untuk mengoptimalkan pengalaman pelanggan ritel bukan sekadar mengenai kualitas produk atau harga.

Melainkan juga harus bisa menciptakan ikatan emosional dan interaksi manusia secara lebih personal dalam setiap momen belanja. 

Terkait hal ini, PT MAP Aktif Adiperkasa selaku distributor brand sepatu global New Balance, terus mengeksplorasi dan memperkuat eksistensinya di Indonesia dengan membuka gerai berkonsep baru “Uncommon Common”.

Geri tersebut kini berhasil diimplementasikan untuk pertama kalinya di Indonesia di New Balance Grand Indonesia Lantai 3, Jakarta.

Gerai New Balance berkonsep Uncommon Common di Grand Indonesia Lantai 3 (Dok. New Balance Indonesia).
Gerai New Balance berkonsep Uncommon Common di Grand Indonesia Lantai 3, tampak depan (Dok. New Balance Indonesia).

Martina Harianda Mutis, General Manager Brand Marketing Sports MAP Active menjelaskan mengenai konsep baru tesebut.

“Konsep Uncommon Common ini merupakan salah satu cara kami memberikan pengalaman baru kepada para pelanggan,” ujar Martina dalam keterangan resminya yang dikutip Senin (23/9/2024). 

“Kami mengubah mindset di mana bila dulu membeli sepatu hanya soal transaksional,” ia menambahkan.

Salah satu sudut gerai New Balance Uncommon Common (Dok. New Balance).
Salah satu sudut gerai New Balance Uncommon Common di Grand Indonesia lantai 3, Jakarta (Dok. New Balance).

“Sekarang lebih dari itu, menemukan sepatu yang paling pas jadi pengalaman personal dalam mengekspresikan gaya dan karakter diri sendiri.” 

“Dalam gerai ini, kami lebih fokus untuk berinteraksi dengan pelanggan untuk memberikan ruang bagi setiap pelanggan dalam menemukan karakter dan gaya otentiknya.”

“Sehingga, pada akhirnya dapat saling menginspirasi satu sama lain,” Martina menjelaskan.

Salah satu sudut gerai New Balance Uncommon Common (Dok. New Balance).
Salah satu sudut gerai New Balance Uncommon Common di Grand Indonesia Lantai 3, Jakarta (Dok. New Balance).

Gerai New Balance dengan konsep “Uncommon Common” ini  sebelumnya sudah dibuka di negara lain.

Konsep ini pertama kali diperkenalkan di gerai New Balance London Stratford, Inggris, kemudian diikuti oleh gerai New Balance di Boston, Amerika Serikat, yang dibuka pada tahun 2023.

New Balance di Grand Indonesia yang mengusung konsep serupa memiliki desain interior berwarna putih dengan aksen ornamen kayu, sehingga menciptakan suasana yang modern dan nyaman.

Produk-produk yang ditampilkan dalam gerai berkonsep baru “Uncommon Common” ini dipilih secara khusus.

Termasuk berbagai koleksi terbaru yang cocok untuk semua orang, mulai dari pelari hingga pencinta fashion.

Source: New Balance Indonesia

RELATED STORIES

New Balance 1906L Loafer ‘Metallic Silver’ Janjikan Gaya dan Kenyamanan

New Balance 1906L Loafer ‘Metallic Silver’ Janjikan Gaya dan Kenyamanan

New Balance 1906L Loafer “Metallic Silver” akan mulai dipasarkan pada September 2024.

New Balance 2002R ‘Infield Clay’ Padukan Gaya dan Kenyamanan

New Balance 2002R ‘Infield Clay’ Padukan Gaya dan Kenyamanan

New Balance 2002R “Infield Clay” saat ini sudah dipasarkan dalam berbagai ukuran untuk pria dan wanita.

New Balance 1906R Hadir Lebih Cerah dengan Warna Cactus

New Balance 1906R Hadir Lebih Cerah dengan Warna Cactus

New Balance 1906R “Cactus” diperkirakan rilis di NewBalance.com beberapa minggu mendatang.

New Balance 650 Honeycomb, Sepatu dengan Pola Sarang Lebah

Sneaker New Balance 650 Honeycomb bakal diluncurkan pada 1 Juni 2023.

Skor co creators network
RIGHT_ARROW
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
RIGHT_ARROW

THE LATEST

Crystal of Atlan x One Punch Man. (Crystal of Atlan)

Esports

Game Crystal of Atlan Umumkan Kolaborasi dengan One-Punch Man

"Saitama" akan segera tiba di daratan Atlan, Pet "Terrible Tornado" hadir memukau.

Gangga Basudewa | 26 Jun, 07:17

Barito Putera

Liga 2

Barito Putera Lepas 9 Pemain, 4 di Antaranya Legiun Asing

Barito Putera merombak komposisi pemain mereka untuk Liga 2 2025-2026.

Rais Adnan | 26 Jun, 06:29

Honor of Kings Plus. (Honor of Kings)

Esports

Honor of Kings Luncurkan Update Terbesar

Update besar Honor of Kings akan mulai tersedia pada 24 Juni 2025.

Gangga Basudewa | 26 Jun, 06:19

Cleberson Martins de Souza (PSS Sleman). (Grafis: Skor.id)

Liga 2

Bertahan di PSS Sleman, Cleberson Diharapkan Jadi Jembatan Pemain Lama dan Baru

Cleberson dipastikan bertahan di PSS Sleman untuk Liga 2 2025-2026.

Rais Adnan | 26 Jun, 06:13

Timnas U-17 Indonesia melakukan pemusatan latihan (TC) lanjutan di Jakarta dan Surabaya untuk menghadapi Piala Dunia U-17 2023 yang akan dimulai 10 November mendatang. (M Yusuf/Skor.id)

Timnas Indonesia

34 Pemain Ikuti Seleksi Gelombang Kedua Timnas U-17 Indonesia

Seleksi Timnas U-17 Indonesia dibagi dalam tiga gelombang yang digelar pada akhir Juni ini.

Rais Adnan | 26 Jun, 05:02

cover persib

Liga 1

Tiga Pemain Asing Anyar Persib yang Belum Diumumkan Bocor, Ini Daftarnya

Ada tiga pemain asing anyar Persib yang belum diumumkan tapi sudah bocor ke publik terlebih dahulu.

Rais Adnan | 26 Jun, 04:31

Trofi baru Piala Dunia Antarklub FIFA didesain inovatif dengan sarat makna. (Dede Sopatal Mauladi/Skor.id)

World

Piala Dunia Antarklub 2025: Jadwal, Hasil, dan Klasemen Lengkap

Jadwal, hasil, dan klasemen Piala Dunia Antarklub 2025, yang akan diperbarui seiring berjalannya kompetisi.

Pradipta Indra Kumara | 26 Jun, 03:53

Piala Dunia Antarklub 2025. (Deni Sulaeman/Skor.id).

World

Hasil Piala Dunia Antarklub 2025: Borussia Dortmund dan Inter Milan Lolos ke 16 Besar

Borussia Dortmund dan Inter Milan memastikan tiket ke babak 16 besar Piala Dunia Antarklub 2025.

Pradipta Indra Kumara | 26 Jun, 03:47

cover bursa transfer Liga 1.

Liga 1

Update Bursa Transfer Liga 1 Menuju Musim 2025-2026

Aktivitas keluar-masuk pemain dan jajaran pelatih tim 18 klub Liga 1 2025-2026 pada awal musim, yang diperbaharui berkala.

Taufani Rahmanda | 26 Jun, 03:22

alfeandra dewangga - timnas indonesia

Liga 1

Resmi Gabung Persib, Ini Tiga Posisi yang Kemungkinan Ditempati Alfeandra Dewangga

Alfeandra Dewangga resmi diumumkan bergabung dengan Persib Bandung dengan kontrak dua tahun.

Rais Adnan | 26 Jun, 02:53

Load More Articles