NBA Buat Konten Ramadan untuk Penggemar Indonesia

Krisna Daneshwara

Editor:

  • NBA menghadirkan kampanye Ramadan untuk para penggemar Indonesia.
  • Liga Basket Amerika Serikat ini membuat berbagai macam konten di Instagram, Facebook, Twitter, TikTok, dan Line.
  • NBA juga menggandeng 11 influencer lokal dalam menggarap konten ini. 

SKOR.id - Pertama kalinya, NBA menghadirkan kampanye Ramadan untuk para penggemarnya yang ada di Indonesia.

Bertajuk #NBAFastBreak, kampanye ini menampilkan serangkaian kegiatan dan konten bertema Ramadan di seluruh media sosial.

Instagram, Facebook, Twitter, TikTok, dan Line akan menjadi wadah rangkaian konten ini, dan secara bersamaan menjangkau 4,2 juta penggemar di Tanah Air.

 Dipilihnya nama #NBAFastBreak bukan tanpa alasan. Fast Break bisa dikaitkan dengan berbuka puasa yang dalam Bahasa Inggirs disebut breaking fast.

Fast break juga berarti serangan yang dilakukan secara cepat.

Dengan konten serba hijau, warna yang secara tradisional dikaitkan dengan perayaan Ramadan, kampanye ini juga menampilkan beberapa pemain Muslim NBA.

Mereka hadir dalam seri video eksklusif "NBA FastBreak Tips", di mana pemain akan membagikan tips dan cerita pribadi selama Ramadan.

Topik lain yang akan diangkat antara lain "Cara Tetap Aktif Selama Ramadan", "Makanan Favorit Saat Berbuka Puasa", dan lain-lain.

NBA pun menggandeng 11 influencer lokal termasuk Jerry Arvino, Tuantigabelas, Andakara Prastawa, dan Adhi Pratama.

NBA juga menghadirkan infografik mingguan dengan fakta dan tips menarik terkait Ramadan, serta kutipan dari para pemain Muslim NBA.

Kutipan ini bertujuan menginspirasi penggemar untuk mempertahankan gaya hidup aktif dan sehat selama bulan suci.

NBA pun meluncurkan episode khusus Ramadan di acara "Waktu Indonesia Basket" yang bisa disaksikan di Instagram NBA.

Dalam kampaye ini, NBA juga bekerjasama dengan media lokal, Elang Mahkota Teknologi (EMTEK). 

Ikuti juga InstagramFacebook, dan Twitter dari Skor Indonesia.

 
 
 
View this post on Instagram
 
 
 

A post shared by Skor Indonesia (@skorindonesia)

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