MG Indonesia Bocorkan Mobil Listrik Terbaru yang Akan Rilis di IIMS 2023

Kunta Bayu Waskita

Editor:

  • Usung tema Beyond Boundaries, teknologi hijau ramah lingkungan akan diboyong untuk konsumen Tanah Air.
  • Ada indikasi kuat mobil yang akan diluncurkan adalah MG4 EV.
  • IIMS 2023 akan diselenggarakan di JIExpo Kemayoran Jakarta, pada 16-26 Februari 2023.

SKOR.id – MG Motor Indonesia, disributor mobil Morris Garage di Tanah Air, akan ikut meramaikan pameran Indonesia International Motor Show (IIMS) 2023.

Seperti diberitakan sebelumnya, IIMS 2023 akan diselenggarakan di JIExpo Kemayoran Jakarta, pada 16-26 Februari 2023.

Terkait hal itu, pihak MG Motor Indonesia belum lama ini mengeluarkan sedikitt bocoran atau teaser mengenai mobil baru mereka yang akan dirilis dalam IIMS 2023.

Belum diketahui secara pasti merek mobil tersebut. Tapi yang jelas produk MG yang akan diluncurkan dalam IIMS 2023 mendatang adalah mobil listrik.

Menurut Arief Syarifudin, Marketing and PR Director MG Motor Indonesia, ini merupakan produk kedua yang diluncurkan MG Motor Indonesia pada 2023.

“Sebelumnya medium SUV New MG HS berhasil meraih hati konsumen Tanah Air. Baru dirilis tapi sudah banyak pemesannya,” ujar Arief dalam keterangan resminya.

Arief mengakui, IIMS 2023 yang mengusung tema BOOST (Bringing Opportunity for Automotive Society Together) membuat MG bersemangat memberi sesuatu yang baru.

Termasuk memberi kejutan, sekaligus menjawab kebutuhan para milenial dan gen-Z.

“Konsumen kami memang milenial dan gen-Z, yang notabene jadi pengguna MG terbanyak di Tanah Air. Mereka mendominasi sebesar 53% market MG,” kata Arief.

“Milenial dan gen-Z adalah orang-orang yang open-minded, technology-friendly, mengerti akan hal yang sangat kekinian, dan punya spirit always possible.”

“Karakter itu akan kami terjemahkan dalam IIMS 2023, dengan tema kami yang baru: Beyond Boundaries,” ujar Arief.

Sedikit bocoran mengenai mobil listrik ini, Arief hanya mengatakan, “Green technology merupakan sesuatu yang akan MG berikan sebagai kejutan untuk Indonesia,” ujarnya.

Arief memang masih menutup rapat informasi mengenai mobil listrik baru yang akan dirilis di IIMS 2023.

Namun, ada kemungkinan mobil tersebut adalah MG4 EV. Dalam gambar teaser dan sedikit fasia depan yang tersingkap, mobil itu identik dengan MG4 EV.

Untuk pasar mobil listrik, MG Electric menjadi mobil yang paling banyak diminati menurut Auto Trader.

Line-up MG yang sudah dinikmati seluruh pencinta otomotif Tanah Air begitu luar biasa,” kata Arief.

“Mulai dari New MG ZS, SUV compact yang modern dan saat ini sangat digandrungi konsumen SUV di Tanah Air.”

“Belum lagi 4-door coupe yang menjadi game changer di Indonesia, yaitu MG 5 GT yang berhasil berada pada top 2 sedan," ucapnya.

Bahkan berkat desain MG 5 GT yang begitu atraktif, di ranah internasional mobil ini dianugerahi penghargaan kategori “Compact Sport Cars."

Penghargaan ini didapat tahun 2021 dari Good Design Award, sebuah ajang penghargaan desain bergengsi di Jepang.

Berita Otomotif Lainnya:

Porsche World Road Show Hadir Lagi di Indonesia, Tawarkan Sensasi Trek dan Off-Road

Kawasaki Bike Week 2023, Ajang Silaturahmi Komunitas dan Bikers Kawasaki

Memacu Adrenalin bersama Sport Car Terbaru Porsche 911 GT3 RS di Sirkuit Sentul

Source: MG Motor Indonesia

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