Mercedes-Benz Bakal Luncurkan 19 Model Baru di Indonesia Sepanjang 2023

Teguh Kurniawan

Editor:

  • PT MBDI bakal meluncurkan 19 model baru Mercedes-Benz sepanjang 2023.
  • Produk pertama sudah diperkenalkan pada Jumat (10/2/2023), yakni Mercedes-AMG G63 Edition 53.
  • Mobil listrik anyar, macam Mercedes EQA, EQB, dan EQS SUV juga bakal hadir di Indonesia.

SKOR.id - PT Mercedes-Benz Distribution Indonesia (MBDI) memiliki rencana ambisius untuk 2023. Mereka bakal meluncurkan 19 model baru di tanah air.

Model pertama sudah hadir pada Jumat (10/2/2023), yakni Mercedes-AMG G63 Edition 53.

SUV ikonik tersebut dirancang khusus untuk merayakan 53 tahun kehadiran Mercedes-Benz di Indonesia.

Delapan belas model lainnya akan diperkenalkan secara bertahap oleh PT MBDI sepanjang tahun ini.

Tentu saja di antara model-model tersebut akan ada varian listrik, dengan Mercedes-Benz EQA, EQB, dan EQS SUV siap menyapa para pelanggan di tanah air.

"Pada 2023, kami bertujuan untuk melanjutkan keberhasilan dalam mempertahankan posisi sebagai merek kendaraan mewah nomor satu di Indonesia," kata Presiden Direktur PT MBDI, Choi Duk Jun, pada acara New Year Media Briefing di Urban Forest, Jakarta Selatan.

"Kami akan meluncurkan 19 kendaraan baru tahun ini, dengan strategi yang menitikberatkan kepada empat aspek, yakni luxury, electrification, digitalization, dan sustainability," tambahnya.

Pada topik 'luxury', Mercedes-Benz ingin memperkuat penjualan kendaraan di kategori Top-End Vehicle, yang mencakup model S-Class, GLS, AMG, Maybach, hingga EQS.

Terkait elektrifikasi, perusahaan asal Jerman ini siap mengakomodasi kebutuhan pelanggan, baik dari sisi lini produk maupun layanan penunjangnya.

Mercedes-Benz bekerja sama dengan lembaga pembiayaan untuk fasilitas kredit kendaraan, serta PLN dalam hal pemasangan home-charging dan penambahan daya listrik di rumah.

Untuk digitalisasi, perusahaan akan terus meningkatkan dan memperbaiki fungsi serta layanan yang ada pada Mercedes-Benz online store demi kepuasan para pelanggan.

"Keberlanjutan (sustainability) yang terkait dengan lingkungan dan tanggung jawab sosial perusahaan juga akan terus mewarnai seluruh kebijakan-kebijakan kami," kata Choi Duk Jun.

PT Mercedes-Benz Distribution Indonesia sudah melalui periode yang menggembirakan pada 2022.

Mereka memimpin segmen kendaraan mewah di Indonesia dengan total penjualan 3.184 unit kendaraan, atau naik 26 persen dari tahun sebelumnya. 

Tiga model terlaris Mercedes-Benz di tanah air sepanjang 2022 adalah GLC, C-Class, dan E-Class.

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Source: Mercedes-Benz Distribution Indonesia

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