Liverpool dan Nike Lewati Rekor Manchester United di Liga Inggris

Aditya Fahmi Nurwahid

Editor:

  • Liverpool resmi menandatangani kerjasama baru untuk musim 2020-2021.
  • Nike akan menggantikan New Balance sebagai apparel resmi klub.
  • Kerjasama Liverpool dengan Nike telah menggeser rekor yang dimiliki Manchester United.

SKOR.id - Liverpool secara resmi mengkonfirmasi kerjasama dengan apparel Nike, Selasa (7/1/2020).

Kesepakatan ini akan dimulai pada 1 Juni 2020 ketika Nike akan menyediakan perlengkapan klub untuk tim utama putra, tim putri, dan akademi.

Nike menggantikan New Balance yang sudah lima musim menemani Liverpool, sejak musim 2015-2016.

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General Manager Nike, Bert Hoyt, menilai bahwa Liverpool adalah representasi dari sebuah kebanggaan dan memiliki identitas yang kuat.

“Liverpool adalah sebuah lambang kebanggaan dan identitas yang kuat. Kerja sama dengan Liverpool menekankan keunggulan kami dalam sepak bola global dan dengan basis penggemar klub di seluruh dunia," ucap Bert Hoyt dalam laman resmi Nike.

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Rumor kerja sama Liverpool dengan Nike sebenarnya tersebar sejak akhir tahun 2019.

Sebuah brand campaign dengan wajah pemain bertahan Liverpool, Virgil Van Dijk, serta beredarnya sejumlah desain jersey fanmade menandai tersebar luasnya rumor ini.

Situs fashion ternama, Hypebeast, bahkan mengabarkan terjadi negosiasi alot antara Nike, Liverpool, dan New Balance.

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Laporan yang sama menunjukkan bahwa, meski belum diumumkan secara resmi, kerja sama ini lebih besar dari rekor kolaborasi Manchester United dengan Adidas.

Nilai investasi Nike kabarnya melampaui nilai kerjasama Adidas dan Manchester United yang mencatat angka fantastis senilai 75 juta pounds atau sekitar Rp1,3 triliun.

Selain itu, Liverpool juga kemungkinan akan mendapatkan beberapa produk dan teknologi terbaru Nike dalam atribut jersey serta latihannya. Salah satunya, Liverpool akan difasilitasi produk terbaru NextGen VaporKnit  yang sudah diperkenalkan bersama Barcelona.

Source: NikeHypebeast

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