Kevin Durant Jadi Model Koleksi Baru Nocta Basketball

Tri Cahyo Nugroho

Editor: Tri Cahyo Nugroho

Bintang basket NBA Kevin Durant menjadi model new Nocta Basketball Collection. (Hendy AS/Skor.id)
Bintang basket NBA Kevin Durant menjadi model koleksi terbaru Nocta Basketball. (Hendy AS/Skor.id)

SKOR.id – Bintang NBA Kevin Durant muncul sebagai model koleksi apparel teranyar bola basket dari Nocta, perusahaan pakaian streetwear, sepatu kets, dan aksesoris lainnya milik rapper top Drake

Melalui Instagram, Drake sendiri secara langsung mengungkapkan koleksi terbaru dari merek yang juga sub-label Nike tersebut. 

“Easy money (uang mudah). Nocta Basketball, pakaian performa untuk di dalam dan di luar lapangan,” ucap bintang hip hop asal Kanada tersebut.

Pertanyaannya kemudian, siapa yang lebih baik untuk tampil untuk kampanye ini selain teman lama Drake, dan pemain bola basket fenomenal NBA, Kevin Durant

Persahabatan ini dimulai sejak Drake menyebutkan nama forward Phoenix Suns itu dalam lagu penampilan tamu pada tahun 2012 bersama French Montana, Pop That.

Hubungan keduanya kemudian berkembang dengan menjadi KD — inisial Durant yang juga panggilannya — menjadi cameo dalam video musik Drake Laugh Now Cry Later pada tahun 2020. 

Yang terbaru, juara NBA dua kali (2017, 2018) tersebut dinobatkan sebagai A&R (artists and repertoire) album studio kedelapan Drake, For All The Dogs

Gambaran kampanyenya memperlihatkan KD menyedot debu di ruangan yang penuh dengan uang, tentu saja dengan penyedot debu Nocta, mengenakan jaket velour Nocta Swarovski dan perlengkapan celana pendek basket berwarna biru muda.

Dalam gambar lain, Kevin Durant menggunakan ponselnya dengan mengenakan kaus basket dan celana pendek berwarna biru muda, termasuk Engineered Knit Tight. 

Kevin Durant, yang juga dikenal dengan akun sosialnya “Easy Money Sniper”, dihadirkan dengan tagline “Easy Money, For Nocta” sebagai judul kedua gambar tersebut. 

Menjelang kampanye, Nike juga meluncurkan kapsul lari Nocta Glide dan Tech Fleece. Drake juga mengatakan di IG koleksi bola basket Nocta dirilis pada tengah malam di Nocta.com dan SNKRS. 

Penujukkan KD sebagai model Nocta Basketball Collection terbaru ini dilakukan tak lama setelah Nike melansir koleksi bola basket Nocta menyusul dimulainya NBA musim 2023-2024, pekan lalu. 

Pilihan yang tersedia pun lengkap, yang terdiri dari pakaian dan aksesoris. Rangkaian produk yang beragam mencakup pakaian luar mulai dari jaket sideline antiair hingga jaket warmup yang longgar. 

Opsi performanya dimulai dengan base layer top menggunakan bahan rajutan yang sepenuhnya dirancang sementara dua kaus ringan juga telah dirakit. 

Dari sana, celana pemanasan, celana ketat rajut hasil rekayasa, celana pendek basket, dan tiga paket celana Nocta, melengkapi pilihan pakaiannya. 

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