Inilah Penampakan Pertama Awake New York x Nike Air Ship

Tri Cahyo Nugroho

Editor: Tri Cahyo Nugroho

Kreasi teranyar Awake New York x Nike Air Ship langsung mengundang perhatian. (M. Yusuf/Skor.id)
Kreasi teranyar Awake New York x Nike Air Ship langsung mengundang perhatian. (M. Yusuf/Skor.id)

SKOR.id – Awake NY menjadi kolaborator terbaru yang menjalankan Nike Air Ship. Kolaborasi pertama ini terlihat digantung di langit-langit toko andalan baru Awake NY di Lower East Side Kota New York, yang dibuka untuk umum sejak Jumat (2/6/2023) pekan lalu. 

Sengaja dibuat tidak sama, Awake NY x Nike Air Ship ini menampilkan bagian atas kulit putih, Swoosh (sebutan untuk logo Nike) perak, midsole layar untuk nuansa vintage yang segar, dan outsole dari bahan karet untuk menguatkan kesan klasik. 

Sepatu kanan menampilkan trim merah di sekitar Swoosh dan kulit ular merah di sekitar kerah. Adapun sepatu kiri memilih warna biru royal. Logo “A” khas Awake NY dipasang di area jari kaki bagian samping, sekaligus berfungsi sebagai sentuhan akhir.

Salah satu fitur di pasangan sepatu ini yang paling menonjol adalah dimasukkannya logo Air Jordan Wings di sisi luar kerah pergelangan kaki. Logo ini secara tradisional ditampilkan di Air Jordan 1 dan bukan Air Ship. 

Sesuai sejarahnya, Air Ship sebenarnya adalah sepatu kets pertama yang dikenakan Michael Jordan di NBA, bukan Air Jordan 1. Menambahkan logo Wings di sini menjadi cara menarik untuk mengingat sejarah itu.

Seperti dikutip complex.com, saat berbicara tentang toko barunya, pendiri Awake NY Angelo Baque menekankan pentingnya membangun komunitas dengan ruang tersebut. 

“Ini tentang aksesibilitas,” ujar Baque. “Tentu saja saya ingin antrean di luar toko saya ketika barang-barang tertentu jatuh, tapi itu bukan tujuan utamanya.”

Masih dikutip complex.com, Baque juga mengonfirmasi bahwa kemitraan lamanya dengan Asics telah berakhir. Kemitraan ini dimulai pada tahun 2019 dengan dirilisnya dua jalur warna Gel-Kayano 5 360. 

Rilis terakhir datang pada awal tahun ini dengan debut Gel-NYC, model hybrid yang menggabungkan elemen Gel-Nimbus 3, Gel -MC Plus V, dan Gel-Cumulus 16.

Kendati kerja sama dengan Asics sudah berakhir, Awake NY masih memiliki sederet mitra dari produsen alas kaki ternama, di antaranya Vans, Reebok, Timberland, dan Crocs.

Menariknya, hingga saat ini belum jelas apakah produk kolaborasi Awake NY x Nike Air Ship ini akaan dibuat massal dan dirilis ritel atau apakah ini hanya pasangan satu-satu untuk menandai tonggak sejarah terbaru merek tersebut. 

Source: complex.com

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