Gocapan Indomie, Acara Gowes untuk Rayakan 50 Tahun Kehadiran Indomie di Indonesia

Doddy Wiratama

Editor:

  • Memperingati 50 tahun kehadiran Indomie di Indonesia, produsen mi instan itu menggelar acara khusus pada Minggu (2/10/2022).
  • Acara khusus yang dimaksud adalah Gocapan Gocamie, yakni bersepeda santai keliling kota sambil mencari sarapan.
  • Indomie juga menggandeng produsen sepeda Element Bike meluncurkan sepeda edisi khusu peringatan 50 tahun Indomie di Indonesia.

SKOR.id - Memperingati 50 tahun kehadirannya di Tanah Air, Indomie menggelar acara menarik yang melibatkan komunitas pencinta sepeda.

Acara yang dimaksud adalah Gocapan Gocamie. Gocapan artinya 50 (tahun)-an dan Gocamie kepanjangan dari gowes cari sarapan Indomie.

Gocapan Gocamie sendiri sudah digelar pada Minggu (2/10/2022) lalu di Jakarta saat car free day dengan agenda bersepeda berkeliling kota.

Start dilakukan di Indofood Tower kemudian peserta melewati beberapa gedung bersejarah sebelum akhirnya finis di Warung Upnormal (Raden Saleh).

Marketing Manager Indomie, Vemri Veradi Junaidi, menyatakan kegiatan ini bertujuan merekatkan hubungan Indomie dan masyarakat melalui komunitas serta mengajak menghidupkan inspirasi.

Dalam acara ini, produsen mi instan itu pun menggandeng Element Bike untuk melakukan kolaborasi dengan meluncurkan sepeda edisi khusus dengan inspirasi Indomie.

"Kami hadirkan Gocapan Indomie sebagai bentuk apresiasi Indomie kepada masyarakat yang telah menemani selama 50 tahun," kata Vemri.

"Pada kesempatan ini, Indomie berkolaborasi dengan Element Bike meluncurkan sepeda edisi khusus dengan desain yang terinspirasi dari Indomie."

Lebih lanjut, Vemri menyatakan bahwa Gocapan Indomie ini merupakan satu dari sekian banyak rangkaian keseruan dalam rangka 50 tahun Indomie.

"Besar harapan kami masyarakat Indonesia dapat berpartisipasi, terinspirasi, serta menikmati rangkaian acara tersebut."

Kolaborasi ini pun disambut hangat oleh Element Bike yang dalam kesempatan tersebut diwakili oleh Lucky Prabowo.

"Kami sangat senang berpartisipasi di Kolaboramie dengan meluncurkan Ecosmo Limited Edition. Penting bagi brand menciptakan pasar baru agar cakupannya dapat lebih luas," katanya.

"Kami harap Gocapan Indomie, yakni gowes keliling ibu kota sambil mencari sarapan enak dan unik, akan makin meningkatkan minat masyarakat dan menumbuhkan semangat bersepeda."

Sepeda khusus hasil kombinasi Indomie Ecosmo itu dapat dibeli melalui official store Element Store.

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