Extra Butter x Adidas, Persembahan Cinta untuk Kriket India

Thoriq Az Zuhri

Editor: Thoriq Az Zuhri

Sneaker Extra Butter x Adidas (M. Yusuf/Skor.id).
Sneaker Extra Butter x Adidas (M. Yusuf/Skor.id).

SKOR.id - Extra Butter dan Adidas kini berkolaborasi membuat sepatu sneaker yang dipersembahkan untuk kecintaan India terhadap kriket.

Sepak bola mungkin adalah olahraga paling populer di dunia, tetapi kriket menguntit di belakangnya sebagai peringkat kedua.

Ada lebih daru 2,5 miliar fans kriket yang tersebar di seluruh dunia, India adalah satunya, negara yang kini sedang menggelar Piala Dunia Kriket 2023.

Menyambut hal ini, butik asal New York, Extra Butter, bekerja sama dengan Adidas untuk membuat sebuah sepatu sneaker spesial.

Extra Butter memang membuka toko internasional pertama mereka di Mumbai, India, dan bekerja sama dengan Adidas untuk memikirkan kolaborasi yang cocok untuk bisa dirilis di sana.

Ide ini yang kemudian menelurkan sepatu sneaker Extra Butter x Adidas Consortium SC Premiere "Cableknit 2.0.".

"Hal yang membuat saya senang dengan kesempatan di India ini adalah kesempatan untuk mengisahkan tentang cerita personal yang sangat berharga bagi saya dan kakak saya, dua orang dari New York dengan darah India," ujar CEO dan Co-founder Extra Butter, Ankur Amin.

"Saya berterima kasih kepada Adidas yang sudah memberikan kepada kami kesempatan ini."

Extra Butter x Adidas Consortium SC Premiere "Cableknit 2.0." terinspirasi dari olahraga kriket, dengan gaya olahraga ini kini berubah menjadi sebuah trend fashion.

Selain itu, merk Adidas ditulis dengan huruf Hindi, kali pertama Adidas mengeluarkan sepatu dengan hal seperti ini.

Selain itu ada hal-hal lain seperti adanya angka tahun saat India menang Piala Dunia Kriket.

Keduanya juga mengeluarkan pasangan dari sepatu ini berupa topi, kaos, sweater, celana, blazer, hingga penutup dada.

Sneaker ini rilis pada 4 November 2023 dengan harga 13,500 rupee India atau setara Rp2,5 juta. Siap beli, Skorer?

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