AS Roma Tarik Tracksuit Kontroversial dan Menskors Manajer Marketing

Tri Cahyo Nugroho

Editor: Tri Cahyo Nugroho

Tracksuit AS Roma yang kontroversial dari Adidas akhirnya ditarik dari pasar. (Rahmat Ari Hidayat/Skor.id)
Tracksuit AS Roma yang kontroversial dari Adidas akhirnya ditarik dari pasar. (Rahmat Ari Hidayat/Skor.id)

SKOR.idAS Roma terus mendukung para penggemar dan mendengarkan kritik mereka terhadap setelan latihan alias training kit (pasangan atasan dan celana training yang biasa disebut tracksuit) baru dari Adidas

Bagian atas hingga lengan tracksuit tersebut memang berwarna merah tua khas salah satu klub Liga Italia (Serie A) lengkap dengan logo Roma. Namun di bawah garis putih terdapat warna biru muda yang cukup besar di bagian depan, warna klub rival sekota mereka, SS Lazio

Sontak penggemar Roma pun marah. Mereka menilai tracksuit tersebut tidak menunjukkan bahwa itu mewakili I Giallorossi

The Friedkin Group selaku pemilik Roma pun menanggapinya dengan memerintahkan Adidas selaku produsen sekaligus pemaso kit mereka untuk menarik desain tersebut dari penjualan. 

Pemilik klub selalu mengatakan bahwa mereka adalah penjaga Roma, berikut nilai-nilainya. Dalam hal ini, warna khas klub termasuk dalam nilai-nilai itu dan menjadi milik para penggemar Roma, Romanisti. 

Klub menilai insiden warna tracksuit, yang merupakan keluaran terbaru dari lini produk musim 2024-2025, tersebut sebagai kesalahan serius dan tidak bisa dilakukan terhadap I Giallorossi.   

Itulah mengapa klub berhak mengambil keputusan apa pun, termasuk mengambil tindakan terkait perilaku tidak patut seperti yang terjadi pada desain dan warna tracksuit tersebut. 

Menurut Corriere dello Sport, Roma juga bersiap untuk memindahkan posisi atau memecat Chief Commercial and Brand Officer Michael Wandell, yang mengawasi proyek tersebut. 

Wandell, orang yang bertanggung jawab atas peluncuran seragam Adidas untuk lini baru musim 2024-2025, telah diskors dari tugasnya dan Roma telah membuka proses disipliner terhadapnya dan bisa saja dicopot dari jabatannya. 

Baju olahraga ini rencananya memang tidak akan dikenakan oleh para pemain Roma, melainkan menjadi bagian dari koleksinya untuk para penggemar.

Meskipun demikian, tracksuit tersebut telah dikeluarkan dari toko dan dihapus dari situs web mereka, meskipun celana pasangannya tetap berwarna merah dengan garis kuning. 

Seperti diketahui, beberapa waktu lalu Roma dan Adidas memperkenalkan jersey ketiga klub untuk musim 2024-2025. Bersamaan dengan itu, mereka juga meluncurkan tracksuit untuk penggemar.

Namun, desain atasan tracksuit itu langsung mengundang kontroversi dari penggemar, khususnya setelah situs kreator digital Esvaphane.com mengungkapkan detail-detailnya. Romanisti pun langsung bereaksi soal training kit tersebut: “It’s Lazio (Ini Lazio).”

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