Aime Leon Dore x New Balance T500 Luncurkan Dua Warna Baru

Tri Cahyo Nugroho

Editor: Tri Cahyo Nugroho

Aime Leon Dore x New Balance T500 menonjolkan unsur klasik pada sepatu tenis retro itu. (Rahmat Ari Hidayat/Skor.id)
Aime Leon Dore x New Balance T500 menonjolkan unsur klasik pada sepatu tenis retro itu. (Rahmat Ari Hidayat/Skor.id)

SKOR.idAime Leon Dore (ALD) pekan lalu merilis koleksi musim panas 2024. Bagian penting dari penawaran tersebut adalah kolaborasi dengan New Balance T500 berupa dua warna baru. New Balance T500 merupakan sepatu tenis retro yang pertama kali melakukan debutnya pada tahun 1982. 

Menampilkan dasar kulit putih pudar yang sama dengan kolaborasi keduanya sebelumnya untuk lini ALD musim gugur 2023 tetapi menambahkan aksen abu-abu atau biru tua yang baru, rilisan baru ini berfungsi sebagai perluasan halus dari leksikon kolaboratif keduanya. 

Seperti halnya dengan banyak kolaborasi Aime Leon Dore x New Balance, detailnya sangat baik dan benar. 

Logo Midfoot N, tab tumit, dan tag lidah adalah bagian utama dari setiap gaya. Dibalut dengan warna aksen primer. Dua detail pertama terbuat dari kulit mewah dengan pola seperti kulit ular. 

Logo teks Aime Leon Dore dalam font New Balance menggantikan merek NB standar di tumit kiri sepatu, dan label lidah kain meniru gaya kulit ular dari dua bagian lainnya dengan grafis cetakannya sendiri. 

Sentuhan akhir diberikan oleh sedikit variasi warna dasar antara bagian atas dan midsole, yang memberikan efek “tua”.

Kedua jalur warna Aime Leon Dore x New Balance T500 tersedia dalam ukuran tertentu melalui situs web Aime Leon Dore. Harga eceran resmi (MSRP) untuk setiap pasangan ditetapkan sebesar 130 dolar Amerika Serikat (sekira Rp2,08 juta). 

Sejarah Kolaborasi Aime Leon Dore dan New Balance 

Didirikan pada 2014 oleh Teddy Santis, seorang desainer keturunan Yunani yang berbasis di New York City, Amerika Serikat, etos merek Aime Leon Dore berakar kuat pada didikan Santis. 

Ketertarikannya terhadap budaya jalanan New York (khususnya wilayah Queens), olahraga, dan seni – ditambah dengan penekanan pada desain yang sederhana dan abadi – telah membuat label ini mendapatkan banyak pengikut. 

Aime Leon Dore memulai kolaborasi perusahaan alas kaki asal Boston, Massachusetts, itu dimulai pada tahun 2019 dengan membuat dua versi 997. Respons konsumen menunjukkan kepada NB dan ALD bahwa formula mereka bekerja dengan sempurna.

Pada 2019, setelah 997 Pack (dirilis pada April), kolaborasi Aime Leon Dore dan New Balance berlanjut dengan 990v2 dan 990v5 (November). 

Setahun kemudian, 2020, kerja sama keduanya dilakukan dengan menghasilkan 827 Pack (Maret), 1300 (Agustus), dan 550 (Oktober). Pada 2021 berturut-turut muncul 550 Pt2 (April), 650R (Juli), dan 993 Pack (November 2021). 

Padaa 2022, kerja sama ALD dan NB memunculkan 650R Red (April), 991 Made In UK Pack (Mei), 550 Pack (Juni), 650R Pack (Oktober), 550 Pack (November), dan Rainier Boot Pack (Desember). 

Tahun 2023 lalu, kolaborasi keduanya cukup banyak, yakni 860v2 (April), 1906R (Mei), 550 (Mei), 650 Gum Pack (Juni), 860v2 Pt2 (Juli), T500 Pack (September), Masaryk Community Gym Pack (November), 996 Made in USA Pack (Desember), dan Rainier Low Pack (Desember). 

 

 

 

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Pendiri Aime Leon Dore, Teddy Santis, memberi bocoran warna putih dan perak untuk kolaborasi label New Balance 1000.

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