ABC Stories Dominasi SPK dan Test Drive Wuling Selama GIIAS 2024

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Booth Wuling di GIIAS 2024 dan suasana test drive Wuling Cloud EV (Yusuf/Skor.id).
Booth Wuling di GIIAS 2024 dan suasana test drive Wuling Cloud EV (Yusuf/Skor.id).

SKOR.idWuling Motors mengungkapkan pencapaian mereka sepanjang pameran Gaikindo Indonesia International Auto Show (GIIAS) 2024, 18-28 Juli lalu di ICE BSD. 

Sampai hari penutupan pameran otomotif tahunan tersebut, Wuling berhasil mencatatkan angka 2.301 Surat Pemesanan Kendaraan (SPK) dan test drive hingga 1.610 pengunjung. 

Adapun deretan lini produk EV, Wuling EV “ABC Stories” yang terdiri dari Air ev, BinguoEV, dan Cloud EV menyumbangkan kontribusi yang dominan baik untuk SPK maupun test drive.

Booth Wuling di GIIAS 2024 (Dok. Wuling Motors).
Booth Wuling dalam pameran GIIAS 2024 di ICE BSD, 18-28 Juli (Dok. Wuling Motors).

“Pencapaian Wuling di GIIAS 2024 bertumbuh positif dibanding tahun sebelumnya,” kata Ricky Christian, Senior Manager Marketing Strategy Wuling Motors Wuling Motor, dalam keterangan resmi dikutip Rabu (31/7/2024),.

“Kami mengapresiasi antusiasme para pengunjung yang luar biasa terhadap Wuling dan lini produk yang dihadirkan,” ia menambahkan. 

“Ini merupakan bukti nyata kepercayaan konsumen terhadap kualitas dan inovasi yang Wuling hadirkan hingga memasuki usia ke-7 tahun di Indonesia.”

“Selaras dengan tema ulang tahun Wuling 7th Anniversary: Melangkah Bersama Indonesia, Wuling pun terus berkomitmen untuk berinovasi dalam layanan dan produk.”

“Bersama konsumen indonesia menuju kehidupan lebih baik sesuai semangat drive for a better life,” kata Ricky.

BinguoEV menjadi produk Wuling paling banyak SPK sepanjang GIIAS 2024 (Dok. Wuling Motors).
Mobil listrik Wuling BinguoEV menjadi produk Wuling paling banyak SPK sepanjang GIIAS 2024 (Dok. Wuling Motors).

Dalam 10 hari perhelatan GIIAS 2024, Wuling membukukan angka pemesanan kendaraan secara keseluruhan 2.301 SPK. 

Wuling EV ABC Stories menjadi kontributor terbesar dengan persentase secara berturut turut sebagai berikut: BinguoEV series sebesar 30%, disusul posisi kedua Air ev series (26%) dan Cloud EV (23%).

Beralih ke area test drive, kehadiran lini produk Wuling yang bisa dicoba oleh pengunjung GIIAS 2024 pun turut disambut hangat.

Menurut catatan ada sebanyak 1.610 pengunjung yang telah merasakan pengalaman berkendara produk Wuling selama pameran. 

Wuling EV “ABC Stories” pun menjadi yang paling banyak dicoba oleh pengunjung. 

Dimulai dari Cloud EV yang sudah dicoba 687 pengunjung, kemudian pada urutan kedua ada BinguoEV sebanyak 399 pengunjung dan dilanjutkan oleh Air ev dengan 304 pengunjung.

Dalam GIIAS 2024 ini Wuling menempati lokasi booth 8B, hall 8, ICE BSD City dengan area seluas 1.326 meter persegi. 

Pada booth tersebut turut dipamerkan total 15 unit mobil Wuling mulai dari Wuling EV ABC Stories yang terdiri dari Cloud EV, Air ev dan BinguoEV.

Lalu pada segmen ICE (internal combustion engine) terdapat Alvez, New Confero S, New Cortez.

Sedangkan untuk kendaraan Hybrid terdapat New Almaz RS Hybrid serta ada pula light commercial vehicle (LCV) yang digunakan untuk usaha yakni Formo x Kopi Nako. 

“Terima kasih kepada seluruh pengunjung GIIAS 2024 yang telah berkunjung ke booth Wuling dan melakukan pemesanan serta test drive lini produk Wuling selama pameran,” ujar Ricky. 

“Sampai bertemu kembali dalam pameran GIIAS 2025 mendatang," Ricky menambahkan.

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