Vans x Juju Surf Club, Sepatu Vintage Limited Edition untuk Dukung Kultur Surfing di Afrika

Aditya Fahmi Nurwahid

Editor:

  • Juju Surf Club dikenal sebagai penggerak kultur selancar di pesisir-pesisir Afrika.
  • Semangat Juju Surf Club pun disambut oleh brand sepatu Vans, hingga merilis koleksi kolaborasi.
  • Sorotan utama dalam koleksi ini adalah dua sepatu yang menggambarkan kultur surfing di Afrika.

SKOR.id - Surfing menjadi salah satu olahraga air dengan kultur khas di banyak pesisir dunia, dan Juju Surf Club muncul untuk mengembangkannya di garis-garis pantai Afrika.

Semangat ini dibawa peselancar Michael February dan istrinya Zelti February, dua sosok di balik Juju Surf Club,

Juju Surf Club membawa misi besar lewat berbagai program selancar di Afrika. Mereka membawa sumber daya, menghubungkan individu dari seluruh dunia, dan mendukung upaya penggalangan dana untuk peralatan selancar.

Semangat ini lalu disambut oleh Vans. Sebagai brand sepatu yang lekat dengan kultur action sport, Vans merilis koleksi terbatas bersama Juju Surf Club pada pertengahan 2022.

Koleksi kolaborasi Vans x Juju Surf Club kental dengan warna kultur surfing yang cerah dan sentuhan-sentuhan budaya afrika. Warna emas dan oranye menyala menjadi dua sorotan pada setiap produknya.

Merilis sweater, celana pendek, hingga slip on, kolaborasi Vans x Juju Surf Club menyuguhkan "hidangan utama" lewat tiga versi sepatu.

Pertama adalah Vans Authentic berwarna kuning kenari dengan insole berwarna oranye. Label Juju Surf Club muncul di bagian samping tumit.

Kedua adalah sepatu Vans Ultrarange, bukan menggunakan waffle pattern melainkan outdoor sole. Warna putih tulang menjadi dasar seri ini, dengan garis khas Vans berwarna oranye. Label Juju Surf Club juga muncul di bagian lidah belakang sepatu.

Ketiga adalah modifikasi seri Vans Sk8hi yang tampak kalem nan gemas, dengan kombinasi warna dasar putih dan warna merah muda serta hitam.

Representasi Juju Surf Club muncul di bagian leher sepatu, dengan benua Afrika yang disiluetkan dengan pola checkerboard khas Vans.

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