Tayangan F1 Melonjak Signifikan Sepanjang Musim 2019

Igor Hakim

Editor:

  • Ajang balap Formula 1 (F1) mengalami kenaikan jumlah penonton terbesar sejak 2012.
  • Brasil, Jerman, Italia, Inggris, dan Belanda dilaporkan jadi pasar terbesar F1, saat ini.
  • Selain jumlah penonton, pengikut F1 di sosial media juga naik 32,9 persen.

SKOR.id - Pihak Formula 1 (F1) mengabarkan bahwa mereka mengalami peningkatan dalam sisi penonton lewat siaran televisi sepanjang musim 2019.

Berdasarkan laporan yang diterima, F1 2019 mengalami peningkatan jumlah penonton terbesar dan mengalahkan rekor musim 2012.

Brasil, Jerman, Italia, Inggris, dan Belanda dilaporkan menjadi pasar terbesar F1, saat ini. Angka penonton di negara-negara tersebut bahkan menembus lebih dari 100 juta.

Sementara itu, pertumbuhan penonton tercepat terjadi di Polandia (naik 256 persen) dan wilayah Timur Tengah-Afrika utara (naik 228 persen).

Baca Juga: Ahli Bedah Italia Sebut Kondisi Schumacher Memburuk

Sebenarnya peningkatan yang dialami F1 bukan hanya dari sisi televisi, melainkan juga dari segi interaksi media sosial.

Sejak 2018, pengikut F1 di platform sosial media naik sebanyak 32,9 persen. Hal ini menjadikan F1 sebagai olahraga dengan pertumbuhan tertinggi di dunia.

"Saya pikir harus diakui bahwa dalam sisi media, kami mendapatkan peningkatan yang memuaskan," ujar Ian Holmes selaku Direktur bidang hak siar televisi dan media F1.

"Secara keseluruhan balapan pada 2019 lebih menarik karena banyak alur cerita, pembalap baru, tantangan, dan penghargaan."

"Saya juga percaya bahwa kerja keras di lintasan balap membuahkan hasil. Kami juga memberi terobosan baru," tutur Ian Holmes.

Terobosan yang dimaksud Holmes adalah menggelar festival penggemar, memasarkan produk melalui platform digital, pengembangan esports, dan kerja sama dengan Netflix.

Source: crash.net

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