TAG Heuer Formula 1 Lady Maria Sharapova, Pendobrak Arloji Wanita Kelas Atas

Aditya Fahmi Nurwahid

Editor:

  • Kolaborasi Maria Sharapova dan TAG Heuer mendobrak arloji premium wanita.
  • TAG Heuer Formula 1 Lady Maria Sharapova muncul menjadi arloji wanita yang feminim namun punya fitur lini Formula 1.
  • Lini TAG Heuer Formula 1 Lady menjadi bagian dari kemitraan Sharapova x TAG Heuer yang berlangsung selama 12 tahun.

Maria Sharapova dikenal sebagai legenda tenis karena keahliannya! Tak hanya itu, selera apiknya pada arloji menghasilkan jam tangan spesial berkolaborasi dengan TAG Heuer.

Mantan Petenis Wanita Nomor 1 Dunia pada tahun 2005 ini muncul sebagai atlet yang cukup memukau yang mendominasi kompetisi dengan kekuatan mental dan fisiknya.

Persona ini juga yang dibawa dalam kolaborasi Maria Sharapova dengan TAG Heuer dalam merilis arloji spesial.

Kolaborasi TAG Heuer dan sang superstar berlangsung 12 tahun, sejak 2004 hingga 2016. Kolaborasi TAG Heuer dan Maria Sharapova dimulai dengan rilisan produk kacamata wanita.

Namun, berbicara tentang masterpiece kolaborasi ini ada di line arloji. Kolaborasi bersama Sharapova terbilang spesial karena masuk dalam konsep TAG Heuer Formula 1.

Dalam rilis resmi, Sharapova disebut sebagai "wanita TAG Heuer" yang digambarkan sebagai seorang bintang di dalam dan di luar lapangan.

TAG Heuer ingin Sharapova merepresentasikan produk femininnya sebagai arloji yang santai, menggabungkan kekuatan mental seorang atlet hebat dan penggemar mode sejati.

Kolaborasi ini diluncurkan pertama kali pada 2005, dengan tajuk TAG Heuer Formula 1 Lady Steel & Ceramic.

Peluncuran jam tangan Formula 1 Diamonds tahun 2005 merupakan tantangan besar bagi TAG Heuer, yang hingga saat itu hanya menargetkan pasar pria. Namun saat ini, pasar wanita mewakili 30% dari keseluruhan omset TAG Heuer.

Penambahan keramik pada lini TAG Heuer F1 Lady memberikan peluang baru di sektor yang sedang berkembang ini. Keramik adalah bahan multisensor, kalem dan hangat namun dengan kualitas terbaik: seperti diwarnai berlian, tidak dapat tergores, kuat, indah, dan sangat menarik bagi wanita.

Dikombinasikan dengan baja anti-karat, arloji ini menciptakan gelang indah dengan pengait kupu-kupu. Bezel pada versi permata berkilau dengan 60 berlian.

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Source: Skor.id

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