Stanley 1913 Gandeng Lionel Messi, Luncurkan Koleksi Eksklusif Rancangan Sang Megabintang

Teguh Kurniawan

Editor: Teguh Kurniawan

stanley 1913 x lionel messi
Stanley 1913 meluncurkan produk eksklusif dengan menggandeng megabintang sepak bola, Lionel Messi. (Foto: Dok. Stanley 1913/Grafis: Dede Sopatal Mauladi/Skor.id)

SKOR.id - Stanley 1913, salah satu brand wadah minuman terkemuka di dunia, menggandeng megabintang sepak bola, Lionel Messi, untuk meluncurkan koleksi terbatas.

Kolaborasi tersebut menghasilkan beberapa produk inovatif yang memiliki karakteristik khas Lionel Messi sebagai salah satu atlet terbaik sepanjang masa.

Produk-produk ini juga melibatkan Lionel Messi secara langsung dalam desainnya, dan hadir dengan warna eksklusif Messi GOAT Pink.

Kapten Timnas Argentina itu merupakan olahragawan pertama yang diajak bekerja sama multitahun oleh Stanley 1913, dan alasannya cukup kuat.

Lionel Messi diketahui sudah menggunakan produk-produk Stanley 1913 selama satu dekade, dan kini berkesempatan menuangkan langsung filosofi olahraganya ke dalam koleksi khusus.

"Stanley tidak serta-merta mengontrak Messi untuk kolaborasi, tapi kami mencari sosok yang benar-benar menggunakan dan mencintai produk Stanley," ujar Head of Brand Stanley Indonesia, Cindy Marleta, kepada wartawan, Jumat (20/12/2024) sore.

cindy marleta - stanley
Head of Brand Stanley Indonesia, Cindy Marleta (kiri), memamerkan koleksi eksklusif Messi x Stanley 1913 di Pop Up Store, Astha District 8, SCBD, Jakarta Selatan, 20 Desember 2024. (Teguh Kurniawan/Skor.id)

"Sebelumnya Stanley sudah punya produk-produk yang ditujukan untuk olahraga, tapi kini kami ingin menggandeng figur olah raga, dalam hal ini sepak bola, yang populer dan punya pengaruh di dunia," dia menambahkan.

Koleksi Messi x Stanley 1913 ini sejatinya ada lima, tapi untuk Indonesia hanya dijual dua saja. Itu adalah Quencher ProTour Flip Straw Tumbler (40oz) dan IceFlow™ Flip Straw 2.0 Bottle (24oz).

Para penggemar, kolektor, atau siapapun yang berminat memilikinya bisa langsung datang ke Pop Up Store Messi x Stanley 1913 di Astha District 8, SCBD, Jakarta Selatan, mulai 20-31 Desember 2024.

Jika tak sempat, peminat juga bisa mendapatkannya di store yang berlokasi di mall Grand Indonesia, Jakarta, dan Icon, Bali.

Namun, Cindy Marleta mengingatkan bahwa ini merupakan koleksi terbatas. Jadi, prinsipnya 'siapa cepat, dia dapat', sampai stok yang tersedia habis. 

"Kami tidak bisa mengungkapkan berapa jumlahnya, tapi yang pasti very limited," kata Cindy.

tumbler eksklusif messi
Dua produk eksklusif Messi x Stanley 1913 yang dijual terbatas di Indonesia. (Teguh Kurniawan/Skor.id)

Di sisi lain, Lionel Messi merasa terhormat dapat bekerja sama dengan Stanley 1913, brand yang memang sudah akrab dalam kehidupannya sejak lama.

Dalam keterangan tertulisnya, bintang klub MLS, Inter Miami CF, itu bangga bisa ikut berinovasi dan merancang koleksi Messi x Stanley 1913.

"Hubungan saya dengan merek ini benar-benar autentik. Saya selalu membawa Stanley sepanjang hari sebagai alat minum terbaik yang pernah saya miliki," ujar Messi.

"Sama seperti moto saya, 'START EARLY, STAY LATE', Stanley 1913 juga telah berdedikasi terhadap produk, inovasi, desain, warna, kualitas, dan pengalaman konsumen terbaik selama lebih dari 110 tahun," lanjutnya.

Sebagai informasi, Indonesia merupakan satu dari segelintir negara di Asia dan Oseania yang beruntung mendapatkan koleksi Messi x Stanley 1913. Dua lainnya adalah Korea Selatan dan Australia.

Source: Stanley 1913

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