Snow Peak FW23 Fokus pada Desain Outdoor Keluarga

Tri Cahyo Nugroho

Editor: Tri Cahyo Nugroho

Koleksi musim gugur dan dingin 2023 dari Snow Peak fokus pada perlengkapan outdoor keluarga. (M. Yusuf/Skor.id)
Koleksi musim gugur dan dingin 2023 dari Snow Peak fokus pada perlengkapan outdoor keluarga. (M. Yusuf/Skor.id)

SKOR.id – Produsen alat-alat dan perlengkapan pendukung kegiatan di luar ruangan, Snow Peak, merangkul identitas outdoor-nya untuk musim gugur/musim dingin (fall/winter, FW) 2023. 

Dalam desainnya kali ini, label asal Jepang tersebut fokus dan menyoroti nilai-nilai keluarga inti merek tersebut melalui model-model pakaian transisional. 

Penawaran terbaru Snow Peak menghadirkan perlengkapan pelindung tubuh masyarakat perkotaan, yang juga bisa dipakai bagi pecinta petualangan yang ingin membawa keluarganya merasakan pengalaman berkemah yang unik dengan melintasi jalur-jalur pedesaan.

Koleksi FW23 dari Snow Peak menjadikan keluarga sebagai yang terdepan, menyatukan semua orang di bawah satu atap yang dapat disesuaikan. 

Liburan dimulai dengan jaket dan parka bulu angsa dengan sentuhan akhir matte berlapis yang dilengkapi dengan saku lebar dan tali pencukur bulu yang dapat dilepas. 

Keluarga bisa duduk-duduk di sekitar perapian dengan mantel tanpa kerah, karena kemeja tradisional Jepang dan rok bermotif sudah didesain dengan bahan yang cukup nyaman untuk menghangatkan diri di bawah sinar bulan.

Garmen dikirim dalam warna lingkungan Bumi coklat, biru, dan hijau. Jajaran perlengkapan kemah dilengkapi dengan gilet nilon, opsi lapisan ultra lembut, dan hoodie fuzzy — termasuk alas kaki berbahan karet untuk melawan zat-zat kimia maupun biologi dari alam yang kadang tak kenal ampun.

Snow Peak didirikan oleh Yukio Yamai pada tahun 1958 di Prefektur Niigata, Jepang. Setelah kembali ke kampung halamannya setelah Perang Dunia II, Yukio Yamai menemukan pelipur lara dalam mendaki Gunung Tanigawa, yang dikenal karena medannya yang berbahaya dan terjal. 

Berulang kali menantang dirinya sendiri di mendaki gunung dan merasakan beratnya medan, Yamai tidak puas dengan peralatan pendakian yang tersedia. 

Dari situlah ia berinisiatif mendirikan perusahaan peralatan pendakian yang lantas menjadi Snow Peak. Yamai menciptakan lini produk pendakian gunungnya sendiri dengan memanfaatkan pengrajin logam terampil di kampung halamannya, Tsubame-Sanjo. 

Hingga hari ini, lanskap dramatis Niigata – baik kondisi medan maupun cuacanya yang sulit ditebak – menginspirasi produk-produk Snow Peak dan berfungsi sebagai rumah bagi Kantor Pusat Global Snow Peak. 

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