Sasar Milenial, Juventus Kini Punya Akun TikTok

Hesti Puji Lestari

Editor:

  • Juventus tak mau ketinggalan tren sehingga membuat akun TikTok pada Kamis (9/7/2020).
  • Manajemen juga mempersiapkan filter menarik khas Bianconeri bagi para penggemar.
  • Ini adalah inovasi digital La Vecchia Signora ke sekian kalinya dalam beberapa minggu ini.

SKOR.id - Klub asal Italia, Juventus, kini memiliki akun TikTok yang resmi diperkenalkan pada Kamis (9/7/2020).

Dilansir laman resmi klub, inovasi ini dilakukan untuk merangkul para penggemar baru yang sebagian besar adalah generasi milenial.

"Penciptaan profil resmi Juventus memungkinkan klub untuk menjangkau dan berinteraksi dengan para penggemar dengan cara yang lebih luas, menjangkau audiens baru dan berkembang bersama mereka," bunyi pernyataan klub.

Dalam kesempatan ini, manajemen La Vecchia Signora tak hanya memperkenalkan akun resmi mereka di aplikasi TikTok, namun juga membawa inovasi yang lain.

Filter selebrasi khas pemain si Nyonya Tua juga dihadirkan untuk membuat penggemar semakin mengenal dan merasa dekat dengan idolanya.

Tampaknya pertengahan 2020 ini menjadi waktu yang pas buat Juventus untuk memberi sentuhan baru pada media digital dan media sosial mereka.

Sebelumnya, Juve juga telah memperbaharui tampilan website resmi mereka, Juventus.com.

Jika selama ini laman klub milik keluarga Agnelli tersebut hanya menampilkan beberapa foto dan informasi terkini pemain Bianconeri, kini laman menampilkan lebih banyak gambar bergerak sebagai ekosistem digital baru.

Bukan hanya itu, aplikasi Juventus pun juga telah mengalami pembaharuan. Juventus merasa perlu melakukan ini karena status kekuatan global mereka dan status juara bertahan Liga Italia.

Selain TikTok, klub yang bermarkas di Allianz Stadium itu juga memperluas pasar melalui berbagai platform media sosial.

Misalnya saja Twitter, Facebook, Instagram, YouTube, Snapchat, LinkedIn, Weibo, Wechat, Douyin dan Toutiao.

Ikuti juga InstagramFacebookYouTube, dan Twitter dari Skor Indonesia.

Berita Juventus Lainnya:

Barcelona Sepakati Transfer Miralem Pjanic dari Juventus

Juventus Perpanjang Kontrak Gianluigi Buffon dan Giorgio Chiellini

Source: Twitter

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