Ralph Lauren Jajaki Dunia Esports Usai Bermitra dengan G2 Esports

Christian Andy Nugroho

Editor:

  • Ralph Lauren, brand fashion asal Amerika resmi bekerja sama dengan G2 Esports pada Senin (21/6/2021).
  • Dalam hubungan kerjsama tersebut, Ralph Lauren akan menjadi outfiter eksklusif bagi tim G2 Esports.
  • G2 Esports Martin 'Rekkles' Larsson juga ditunjuk sebagai salah satu ikonnya.

SKOR.id - Brand fashion asal Amerika, Ralph Lauren resmi bermitra dengan satu tim esport yaitu G2 Esports pada Senin (21/6/2021).

Dalam hubungan kerjasama tersebut, Ralph Lauren akan menjadi outfiter eksklusif bagi tim G2 Esports kedepannya.

Tidak sampai disitu, kemitraan tersebut akan memfokuskan pada kegiatan digital di beberapa platform seperti TikTok dan Twitch.

Dibarengi dengan perayaan ulang tahun ke-16 Ralph Lauren, salah satu pemain dari G2 Esports divisi League of Legends, Martin 'Rekkles' Larsson ditunjuk sebagai satu ikonnya.

"Hari ini adalah salah satu hari paling istimewa dalam hidup saya dan sejarah G2, merek yang saya cintai selama bertahun-tahun sekarang menjadi bagian dari keluarga G2,"

"Ralph Lauren telah memasuki dunia game dalam kemitraan dengan G2, dan tidak ada yang membuat kami lebih bangga selain dapat mengeksekusi strategi mereka sambil melakukan pekerjaan kami," ungkap CEO G2 Esports Carlos 'Ocelote' Rodriguez seperti dikutip dari Esports Insider.

"Dengan dukungan mereka, kami akan terus berkembang dan meningkatkan cara kami menghibur penggemar,"

"Sebagai gamer seumur hidup dan CEO pendiri yang bangga, melihat Ralph Lauren memasuki industri ini adalah momen luar biasa yang tidak akan pernah saya lupakan," tambah Ocelote.

Meski kemitraan dengan G2 Esports adalah langkah pertamanya di industri esports, Ralph Lauren sudah sering bekerjasama di dunia olahraga, seperti bermitra dengan tim Olimpiade dan Paralimpiade AS, US Open, dan Australia Open.

Ikuti juga InstagramFacebookYouTube, dan Twitter dari Skor Indonesia.

Berita League of Legends lainnya: 

Rekap LEC Summer Split Pekan Kedua: G2 Esports Pimpin Klasemen Sementara

Rekap LEC Summer Split 2021 Hari Ketiga: Misfits Gaming Puncaki Klasemen

Source: Esport Observer

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