Plaza Subaru Bandung Resmi Dibuka untuk Perkuat Pasar Jawa Barat

Kunta Bayu Waskita

Editor: Kunta Bayu Waskita

Suasana pembukaan Plaza Subaru Bandung (Yusuf/Skor.id).
Suasana pembukaan Plaza Subaru Bandung (Yusuf/Skor.id).

SKOR.id – Plaza Subaru Bandung dibuka secara resmi pada Jumat (8/12/2023) oleh perwakilan dari Subaru Corporation Japan.

Hadir untuk memperkuat pasar Jawa Barat, Plaza Subaru Bandung berlokasi di Jalan Pelajar Pejuang 45 No.47, Bandung, Jawa Barat. 

Peresmian diler keenam ini dihadiri langsung oleh beberapa pihak terkait dan berkompeten, yakni:

  • Hajime Sasaki, General Manager Overseas Sales & Marketing Subaru Corporation Japan
  • Paula Dewiyanti, Board of Director Plaza Capital Group, Arie Christopher
  • Chief Executive Officer Subaru Indonesia, Satrio Artiono
  • General Manager Operation Plaza Subaru Bandung
  • Decky Sastra, Founder Rawtyperiot 

Plaza Subaru Bandung berdiri di atas lahan 660 meter persegi. Diler yang berada di bawah Plaza Capital Group ini menempati lokasi strategis di jalan protokol Selatan kota Bandung.

Luas bangunannya 1.450 meter persegi, mencakup fasilitas showroom dengan 4 display car dan bengkel dengan 4 working bay

Plaza Subaru Bandung hadir dengan layanan 3S (sales, service, dan sparepart) sesuai standar global brand identity yang ditetapkan Subaru Corporation Japan dan prinsip Omotenashi Experience. 

Hajime Sasaki, General Manager Sales & Marketing Subaru Corporation Japan, mengatakan, Bandung yang merupakan ibu kota Provinsi Jawa Barat merupakan pasar potensial bagi Subaru

“Dari data statistik, Produk Domestik Regional Bruto (PDRB) provinsi Jawa Barat berada pada posisi ke-3 setelah Jakarta dan Jawa Timur,” kata Sasaki.

“Pembukaan Plaza Subaru Bandung ini sejalan dengan data pertumbuhan statistik dan ekonomi tersebut.” 

“Sejalan pula dengan pertumbuhan diler Subaru di bawah Plaza Capital Group dengan dibukanya Plaza Subaru Pondok Indah Jakarta dan Plaza Subaru Surabaya tahun ini.”

“Untuk itu kami sangat yakin Plaza Subaru memiliki potensi sangat besar untuk mengembangkan produk dan layanan Subaru di Bandung,” Sasaki menuturkan.

Sedangkan Arie Christopher, Chief Executive Officer Subaru Indonesia mengatakan, Bandung menjadi kota yang sangat penting bagi Subaru.

“Sudah banyak sekali suara pelanggan menginginkan Subaru hadir kembali ke kota Bandung,” Arie menuturkan. 

“Hal itu tentu sangat memacu kami, apalagi Bandung memiliki angka pertumbuhan PDRB yang terus meningkat, naik lebih dari 5 persen pada dua tahun terakhir.” 

“Selain itu, jika kita flashback sedikit ke belakang, terdapat dua diler resmi Subaru yang pernah melayani pelanggan di Bandung.” 

“Untuk itu rasanya kami ingin melayani pelanggan-pelanggan yang sudah cukup loyal tersebut.”

“Tentunya sambil terus mengembangkan brand ini ke lingkaran pelanggan baru, mereka yang menyukai off-road, petualangan, hingga dunia motorsport,” kata Arie.

Plaza Subaru Bandung (Dok. Subaru Indonesia).
Plaza Subaru Bandung (Dok. Subaru Indonesia).

Dengan dibukanya Plaza Subaru Bandung, Subaru kini telah memiliki enam jaringan diler resmi di bawah manajemen Plaza Subaru.

Sebelumnya Subaru menyelenggarakan pembukaan diler resmi di Alam Sutera Tangerang, Batam, Surabaya, Pondok Indah, dan Tebet (Jakarta Selatan). 

Seluruh diler Subaru memilki visi memberikan Enjoyment dan Peace of Mind dengan Omotenashi experience kepada semua pelanggan. 

Salah satu bentuk Omotenashi experience itu adalah program Shuttle Service untuk para pelanggan workshop Plaza Subaru Bandung.

Yakni pengantaran antar-jemput selama proses perbaikan kendaraan berlangsung ke kantor atau pusat perbelanjaan terdekat. 

Pada periode pembukaan hingga 31 Desember 2023, Plaza Subaru Bandung menggelar serangkaian program penjualan dan purnajual, yaitu: 

  • Program penjualan Subaru Crosstrek dengan bunga 0 persen untuk tenor hingga 3 tahun
  • Program penjualan seluruh tipe Subaru dengan hadiah langsung smartwatch Garmin Fenix 7s Pro Sapphire Solar Edition
  • Potongan harga 12% jasa dan 8% suku cadang untuk semua model Subaru

Source: Subaru Indonesia

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