Playstation Gandeng Lisa Blackpink di Promo Terbarunya

Gangga Basudewa

Editor: Gangga Basudewa

PlayStation
PlayStation

SKOR.id - Sony PlayStation kembali membuat gebrakan besar di dunia pemasaran dengan menggandeng superstar global Lisa BLACKPINK dalam kampanye terbaru mereka untuk PlayStation 5 (PS5).

Lewat kampanye bertajuk “No Play Limits”, Lisa tampil sebagai wajah baru dari konsol game terpopuler tersebut, menambah sentuhan fashion, energi, dan daya tarik global yang khas dari dirinya.

Dikenal sebagai anggota dari girl group papan atas BLACKPINK serta penyanyi solo dengan jutaan penggemar di seluruh dunia,

Lisa bukanlah sosok asing di dunia hiburan. Ia juga dikenal sebagai ikon fashion dan influencer, dengan lebih dari 100 juta pengikut di Instagram.

Kolaborasi ini pun menjadi langkah strategis bagi Sony untuk merangkul kalangan muda dan penggemar K-pop yang luas serta setia.

Iklan resmi kampanye ini telah dirilis pada 1 Juli 2025 melalui kanal YouTube resmi PlayStation. Sejak peluncurannya, video tersebut langsung menarik perhatian publik dan telah ditonton lebih dari 350 ribu kali dalam hitungan hari.

Di dalam video, Lisa terlihat memainkan berbagai game PS5 populer, seperti Astro Bot, Marathon garapan Bungie, hingga Helldivers 2. Ia juga terlihat menggunakan kontroler DualSense khas PS5 yang semakin menambah nuansa imersif dalam permainan.

Yang menarik, iklan ini juga menyertakan cuplikan dari lagu terbaru Lisa berjudul Lifestyle, yang merupakan bagian dari album solonya yang bertajuk Alter Ego.

Musik yang energik dan visual penuh warna dari video ini berhasil menciptakan atmosfer yang segar dan berkelas, sangat merepresentasikan konsep No Play Limits — bahwa bermain game tidak memiliki batasan gaya, kreativitas, maupun ekspresi.

Kolaborasi antara Lisa dan PlayStation ini menunjukkan upaya Sony dalam menggabungkan dunia hiburan, musik, dan teknologi untuk menjangkau audiens global. Tak hanya menyoroti fitur unggulan PS5, seperti grafis canggih dan kontroler inovatif, kampanye ini juga menjadi ajang pertemuan antara budaya pop dan industri gaming.

Dengan langkah ini, Sony tak hanya memperluas pasar PS5 ke komunitas penggemar K-pop, tetapi juga membuktikan bahwa konsol game bisa menjadi bagian dari gaya hidup modern yang stylish dan inklusif.

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