Piala Dunia 2022: Jual Kaus ‘Inggris Juara’, Pengusaha Rugi Miliaran Rupiah

Tri Cahyo Nugroho

Editor:

  • Sebuah perusahaan Inggris berisiko rugi besar karena sudah membuat kaus bertuliskan “Inggris Memenangi Piala Dunia 2022”.
  • Inggris tersingkir di perempat final Piala Dunia 2022 usai ditekuk Prancis, 1-2.
  • Saat ini masih ada 18 ribu kaus yang tersisa.

SKOR.id – Sebuah perusahaan asal Dorset, Inggris, bakal mengalami kerugian besar setelah membuat 18 ribu kaus bertuliskan “England Cup Winners 2022. It’s Finally Home”.

Seperti diketahui, Inggris tersingkir di perempat final Piala Dunia 2022 setelah pada laga di Al Bayt Stadium di Al Khor, Qatar, Sabtu (10/12/2022) lalu, kalah 1-2 dari Prancis.

Kapten Inggris Harry Kane tidak mampu membobol gawang Hugo Lloris saat mengambil penalti, saat Inggris tertinggal 1-2, usai Olivier Giroud membuat Prancis unggul. Satu gol Inggris lainnya juga dicetak Kane lewat penalti untuk menyamakan skor yang dibuat Aurélien Tchouaméni.

Karl Baxter, CEO sebuah perusahaan berbasis Poole, Wholesale Clearance UK, mengklaim telah memiliki 18 ribu T-shirt dengan tulisan “Inggris Juara Piala Dunia 2022” yang belum laku terjual hingga saat ini.

Inggris hingga kini baru sekali merebut gelar juara Piala Dunia yakni pada 1966, saat mereka menjadi tuan rumah. Sebagai orang Inggris dan tentu penggemar The Three Lions, naluri Baxter sebagai pengusaha pun muncul.

Melihat Inggris tampil apik dan konsisten sepanjang Piala Dunia 2022 di Qatar, ia pun yakin skuad asuhan pelatih Gareth Southgate itu mampu menjadi juara dunia setelah 46 tahun.

Sebagai pebisnis, Baxter juga melihat peluang meraup keuntungan dari penjualan kaus “Inggris Juara Piala Dunia” tersebut. Karenanya, ia pun berani mencetak kaus dengan tulisan “England, Cup Winners 2022, It's Finally Home” dan “The Day It Came Home” tersebut menjelang perempat final.

“Kami memiliki banyak stok kaus sepak bola yang kami beli beberapa tahun lalu. Jadi, saya berjudi usai melihat performa Inggris dengan membuat kaus tema juara dunia untuk mengantisipasi kans sukses,” ucap Baxter, 46 tahun, seperti dikutip Sky News.

“Yah, terlepas dari kaus-kaus yang kami miliki, sebagai penggemar Inggris tentu saya kecewa dan sedih kami tersingkir dari Piala Dunia 2022 ini.”

Sejatinya, kaus “Inggris Juara Piala Dunia 2022” itu akan dijual dengan harga 29,99 poundsterling (sekira Rp578 ribu). Namun, kini kaus itu dilego di Wholesale Clearance UK hanya seharga 9,99 poundsterling (Rp192.500).

Jika 18 ribu kaus yang tersisa tidak juga laku meskipun harga sudah dibanting 9,99 poundsterling, Baxter dipastikan bakal merugi hingga Rp3,46 miliar.

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