Pebasket Perempuan Pertama di Roster New Balance

Yudhistira Agato

Editor: Yudhistira Agato

Pebasket perempuan pertama di roster New Balance, Cameron Brink. (Hendy Andika/Skor.id)
Pebasket perempuan pertama di roster New Balance, Cameron Brink. (Hendy Andika/Skor.id)

SKOR.id - New Balance baru saja mengontrak atlet basket perempuan pertamanya, forward Stanford Cardinal, Cameron Brink. 

Cameron akan tampil dalam kampanye New Balance berikutnya, mulai dari produk lifestyle hingga performance. 

Tidak hanya itu, Cameron akan membantu brand sportwear tersebut untuk mendesain produk apparel dan footwear mereka di masa depan.

Pemilihan Cameron tidak terlalu mengejutkan mengingat sudah banyak sekali prestasi atlet tersebut. 

Pernah memenangkan NCAA pada 2021, Cameron juga meraih WBCA Defensive Player of the Year tahun 2023 dan MVP World Cup 3x3 FIBA 2023. 

Kami sangat bersemangat menyambut Cameron sebagai pemain basket perempuan pertama di keluarga New Balance,” ujar Naveen Lokesh, divisi pemasaran basket di perusahaan tersebut. 

“Kemampuan Cameron di atas lapangan dan keinginannya untuk berkontribusi di luar lapangan sangat cocok dengan visi New Balance untuk meningkatkan olahraga ini.”

“Kami ingin mendukung Cameron mencapai puncak baru di karirnya dan berkontribusi atas perkembangan roster perempuan New Balance.” 

New Balance, yang didirikan pada 1906, telah lama mensponsori atlet perempuan di dunia lari dan atletik, misalnya saja Sydney McLaughin, Emma Coburn, Gabby Thomas dan Kendall Ellis. 

Di luar itu, ada dua atlet skateboard, Margie Didal dan Samarria Brevard, dan perwakilan dari tenis, Coco Gauff, peringkat 7 dunia yang sudah dikontrak New Balance sejak umur 14 tahun.

Coco adalah satu-satunya pemain tenis profesional aktif—baik lelaki maupun perempuan—yang memiliki sneaker signature.

Cameron, yang memiliki jumlah follower signifikan di Instagram, TikTok dan X (tadinya Twitter) juga bekerja sama dengan Buick, Celsius, Cehgg, Urban Outfitter dan masih banyak lagi. 

“Saya senang dan merasa terhormat bergabung dengan New Balance,” ujar Brink. “Apa yang New Balance lakukan untuk memberdayakan atlet sesuai dengan nilai-nilai saya sendiri.”

“Semoga kami bisa menginspirasi atlet dari berbagai pelosok dunia untuk mengejar mimpi tanpa rasa takut.” 

Cameron Brink akan memperkaya nama-nama roster New Balance yang sudah punya sederet nama mentereng, misalnya juara NBA Jamal Murray, Kawhi Leonard, Zach LaVine, dan Dejounte Murray. 

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