Naik Daun di Pasar Lokal, DRX Wear Jajaki Kolaborasi dengan Klub Luar Negeri

Nizar Galang

Editor: Rais Adnan

Chief Marketing Officer DRX Wear, Kash Topan. (Foto Instagram Kash Topan/Grafis: Yusuf/Skor.id)
Chief Marketing Officer DRX Wear, Kash Topan. (Foto Instagram Kash Topan/Grafis: Yusuf/Skor.id)

SKOR.id - Kash Topan terus memberikan kontribusi untuk industri olahraga tanah air, khususnya sepak bola.

Sebagai founder dari DRX WEAR, Kash Topan mampu membawa brand apparel olahraga lokal naik daun.

Kash Topan telah berhasil membawa DRX WEAR menjadi pilihan utama bagi sejumlah klub Liga 1 dan Liga 2.

Dengan fokus pada kolaborasi, Kash Topan memiliki visi yang jelas untuk menjadikan DRX WEAR sebagai pemimpin pasar apparel olahraga di Indonesia.

“Kami ingin lebih dari sekadar menyediakan produk. Kami ingin menjadi bagian dari perjalanan setiap klub dan penggemar sepak bola di Indonesia,” ujar Kash.

Kolaborasi dengan klub-klub sepak bola menjadi strategi utama DRX WEAR dalam memperluas jangkauan pasar.

Dengan menjalin kerja sama dengan sejumlah klub ternama, DRX WEAR tidak hanya menyediakan apparel untuk para pemain, tetapi juga merilis merchandise resmi yang diminati oleh para penggemar.

kash topan - drx x kjti
Founder DRX Wear, Kash Topan (tengah), menjelaskan soal jersey Timnas Indonesia hasil kolaborasi DRX dan KJTI di Jakarta Sneaker Day, 6 Juli 2024. (Dok. Istimewa)

“Setiap kolaborasi yang kami lakukan memiliki cerita dan makna tersendiri. Kami berusaha untuk menciptakan produk yang tidak hanya fungsional, tetapi juga memiliki nilai estetika dan sentimental bagi para penggemar,” ungkap Kash.

Keberhasilan DRX WEAR dalam menggarap pasar sepak bola Indonesia menjadi bukti bahwa brand lokal mampu bersaing dengan merek-merek internasional.

Dengan visi dan semangat yang tinggi, Kash Topan yakin bahwa DRX WEAR akan terus berkembang dan mencapai kesuksesan yang lebih besar lagi di masa depan.

Sebagai informasi, DRX Wear juga sedang berupaya untuk melebarkan sayapnya hingga pasar internasional.

"Selain itu, kami juga sedang memperluas DRXWear secara internasional. Saat ini, kami sedang berkomunikasi dengan beberapa klub bola internasional ternama untuk melakukan kolaborasi strategis," ucapnya.

Setiap produk DRX WEAR dilengkapi dengan NFC tag yang terintegrasi dengan Super APPS, platform digital yang memungkinkan konsumen untuk memverifikasi keaslian produk.

Fitur ini menjadikan DRX Wear satu-satunya apparel olahraga di dunia yang mempunyai teknologi tersebut.

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