MPL Indonesia Tingkatkan Brand Awareness Sambil Memberi Edukasi

Lily Indriyani

Editor:

  • MPL Indonesia membangun brand awareness secara agresif seiring keberhasilan penggalangan pendanaan Seri D oleh MPL. 
  • Dalam beberapa bulan terakhir sejak peluncuran brand campaign di beberapa televisi, user based MPL berkembang 85 persen.
  • Menparekraf Sandiaga Uno menyebut esport di Indonesia terus bertumbuh mencapai Rp13 triliun. 

SKOR.id - Mobile Premier League (MPL) Indonesia akan membangun brand awareness secara agresif, menyusul keberhasilan penggalangan dana Seri D. 

MPL, platform esports dan mobile gaming terbesar Asia, berhasil menggalang dana Seri D senilai 95 juta dolar AS (sekitar Rp1,3 trilun). 

Proyek tersebut dipimpin Composite Capital dan Moore Strategic Ventures sebagaimana tertuang dalam rilis yang diterima Skor.id

Ridzki Syahputera, Country Head MPL Indonesia, akan memaksimalkan pendanaan tersebut untuk mengedukasi masyarakat. 

"Ini akan dipakai MPL Indonesia untuk membangun brand awareness secara agresif, mengingat kami masih cukup baru di industri gaming di Indonesia." 

"Kami ingin mengedukasi pasar mengenai keunikan proposisi, di mana memungkinkan game menjadi kegiatan produktif." 

"Pemain dapat berkompetisi secara sportif dan mendapat hadiah. Semoga MPL bisa berkontribusi lebih banyak lagi dalam mengembangkan ekosistem esport."

Sudah menjadi rahasia umum, dalam beberapa tahun terakhir, mobile gaming dan esport berkembang sangat pesat di Indonesia.

Menteri Pariwisata dan Ekonomi Kreatif Sandiaga Uno menyebut esport di Indonesia terus bertumbuh dengan angka mencapai Rp13 triliun. 

Sementara untuk populasi pengguna online mencapai 52,6 juta orang di mana jumlah gamers di Tanah Air mencapai 34 juta pemain.

Besarnya angka peningkatan turut berdampak pada platform gaming berbasis skill seperti MPL yang kini memiliki sekitar 3,5 juta pemain di Indonesia.

Seperti atlet pada umumnya, esport juga perlu berlatih secara rutin dan turun dalam kompetisi untuk menguji perkembangan kemampuan. 

Semua dapat dilakukan dalam platform MPL, dari memilih game yang mereka minati, berlatih, hingga mengikuti turnamen secara lebih mudah. 

Platform MPL menyelenggarakan 1.400 turnamen setiap harinya seperti Master Skor, Dua Pilar dan Makin Jago. 

Untuk turnamen berskala nasional seperti Piala Presiden 2020, MPL memberi hadiah uang tunai Rp225,000,000 kepada para pemenang.

"Dalam beberapa bulan terakhir, terutama sejak diluncurkan brand campaign di beberapa saluran TV, user based MPL berkembang 85 persen."

"Melihat antusiasme ini, kami memiliki harapan untuk meningkatkan sinergi dengan Local Games Developer di masa depan." 

"Dan, terus mengedukasi masyarakat mengenai esport sebagai salah satu upaya untuk memajukan ekonomi kreatif di Indonesia," ujar Ridzki Syahputera. 

Ikuti juga InstagramFacebook, dan Twitter dari Skor Indonesia.

Berita Esport Lainnya: 

Link Live Streaming MDL Indonesia Pekan Kedua: Ada BTR vs Alter Ego X

VIDEO: Pro Player Temukan Cara Curang Gunakan Agent Terbaru Valorant, Astra

RELATED STORIES

Resmi, Skylar Dipromosikan ke Tim RRQ Hoshi

Resmi, Skylar Dipromosikan ke Tim RRQ Hoshi

Melalui unggahan Instagram tim RRQ pada hari Kamis (4/3/2021), secara resmi mereka mempromosikan Skylar ke tim RRQ Hoshi.

Skor co creators network
RIGHT_ARROW
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
PLAY_ICON
RIGHT_ARROW

THE LATEST

mills

National

Apparel Indonesia Sponsori Klub Papan Atas Malaysia

Apparel asal Indonesia, Mills, resmi menjalin kerja sama dengan klub Malaysia, Terengganu FC.

Nizar Galang | 27 Oct, 14:11

Identitas baru dari kompetisi sepak bola kasta tertinggi di Indonesia atau Liga 1 di musim ini, Super League 2025-2026. (Deni Sulaeman/Skor.id)

Liga 1

Super League 2025-2026: Jadwal, Hasil, Klasemen dan Profil Klub Lengkap

Jadwal, hasil, dan klasemen Super League 2025-2026 yang terus diperbarui seiring bergulirnya kompetisi, plus profil tim peserta.

Taufani Rahmanda | 27 Oct, 13:57

Perjamuan Pemprov DKI Jakarta dan Garena Indonesia untuk tim-tim FFWS Global Finals 2025 di Telaga Senayan, Senin (27/10/2025). (Grafis: Yudhy Kurniawan/Skor.id)

Esports

Pemprov DKI dan Garena Indonesia Jamu Player yang Akan Main di FFWS Global Finals 2025 Jakarta

Perjamuan untuk para player yang akan bertanding tersebut berlangsung di Restoran Telaga Senayan pada Senin (27/10/2025).

Gangga Basudewa | 27 Oct, 13:09

Team Liquid PH juara MPL PH Season 16. (Grafis: Deni Sulaeman/Skor.id)

Esports

Team Liquid PH dan Aurora Esports Jadi Wakil Filipina di M7

Team Liquid PH memetik kemenangan 4-0 atas Aurora Esports di Grand Final yang berlangsung Minggu (26/10/2025)

Gangga Basudewa | 27 Oct, 12:21

Kings Nation Clash 2025. (Honor of Kings)

Esports

Team Malaysia Juara Honor of Kings Nation Clash 2025, APG Angels Ukir Sejarah di Turnamen Perempuan

Team Malaysia menang telak 4-0, menegaskan dominasi mereka di edisi perdana Nation Clash.

Gangga Basudewa | 27 Oct, 11:41

Penyanyi dan penulis lagu terkenal asal Inggris Ed Sheeran tidak terlalu berambisi tampil di Super Bowl Half Time Show. (Dede Mauladi/Skor.id)

Music

Ed Sheeran Nikmati Nobar El Clasico bersama Carles Puyol di New York

Logo album baru Ed Sheeran dipasang di jersey Barcelona saat menghadapi Real Madrid, Minggu (26/10/2025).

Rais Adnan | 27 Oct, 11:06

Bhayangkara FC vs Persijap Jepara di pekan ke-10 Super League 2025-2026 pada 27 Oktober 2025. (Yudhy Kurniawan/Skor.id)

Liga 1

Bhayangkara FC Rebut Posisi Persib, Persijap Perpanjang Rangkaian Kekalahan

Hasil dan jalannya pertandingan lanjutan pekan ke-10 Super League 2025-2026 yang digelar pada Senin (27/10/2025) sore.

Taufani Rahmanda | 27 Oct, 10:32

zahaby gholy - indonesia u-17

Timnas Indonesia

Piala Dunia U-17 2025: AFC Soroti Winger Timnas U-17 Indonesia

Zahaby Gholy dinilai bakal menjadi salah satu pemain tumpuan Timnas U-17 Indonesia pada Piala Dunia U-17 2025.

Rais Adnan | 27 Oct, 09:44

Jeong Seok-seo (Jeje), eks penerjemah Shin Tae-yong. (Grafis: Deni Sulaeman/Skor.id)

Timnas Indonesia

Bicara Tidak Sesuai Fakta, Jeje Eks Penerjemah Shin Tae-yong Tuai Kritik

Jeje pun melakukan klarifikasi terkait dengan pernyataannya mengenai Eliano Reijnders di laga melawan Bahrain.

Rais Adnan | 27 Oct, 09:17

Berlari tidak melibatkan peralatan mewah apa pun. (Hendy AS/Skor.id)

Other Sports

Fun Run 5K di Empat Kota Indonesia, Immoderma Wellness Day Gaet 1000 Peserta

Fun Run 5K pada kampanye kesehatan kulit dan gaya hidup aktif, Immoderma Wellness Day, diikuti 1000 peserta, Minggu (26/10/2025).

Taufani Rahmanda | 27 Oct, 08:39

Load More Articles